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I’m a London-based photographer and videographer with over a decade of experience in fashion, campaigns, and editorial work. I shoot for high-profile clients and publications, and I also manage end-to-end production—from image research and moodboards to casting and budgeting—delivering polished visuals under tight deadlines. I run my own vintage brand, Anita is, handling creative direction, social media, website design, and email marketing. This blend of editorial craft and brand-building informs my collaborative, studio-to-field approach and my ability to create platform-native content across multiple channels.…I’m a London-based photographer and videographer with over a decade of experience in fashion, campaigns, and editorial work. I shoot for high-profile clients and publications, and I also manage end-to-end production—from image research and moodboards to casting and budgeting—delivering polished visuals under tight deadlines. I run my own vintage brand, Anita is, handling creative direction, social media, website design, and email marketing. This blend of editorial craft and brand-building informs my collaborative, studio-to-field approach and my ability to create platform-native content across multiple channels.

Isabelle Hardy

Photographer, Content Creator, Social Media Manager, +5

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I’m a London-based photographer and videographer with over a decade of experience in fashion, campaigns, and editorial work. I shoot for high-profile clients and publications, and I also manage end-to-end production—from image research and moodboards to casting and budgeting—delivering polished visuals under tight deadlines. I run my own vintage brand, Anita is, handling creative direction, social media, website design, and email marketing. This blend of editorial craft and brand-building informs my collaborative, studio-to-field approach and my ability to create platform-native content across multiple channels.…I’m a London-based photographer and videographer with over a decade of experience in fashion, campaigns, and editorial work. I shoot for high-profile clients and publications, and I also manage end-to-end production—from image research and moodboards to casting and budgeting—delivering polished visuals under tight deadlines. I run my own vintage brand, Anita is, handling creative direction, social media, website design, and email marketing. This blend of editorial craft and brand-building informs my collaborative, studio-to-field approach and my ability to create platform-native content across multiple channels.

Available to hire

I’m a London-based photographer and videographer with over a decade of experience in fashion, campaigns, and editorial work. I shoot for high-profile clients and publications, and I also manage end-to-end production—from image research and moodboards to casting and budgeting—delivering polished visuals under tight deadlines. I run my own vintage brand, Anita is, handling creative direction, social media, website design, and email marketing. This blend of editorial craft and brand-building informs my collaborative, studio-to-field approach and my ability to create platform-native content across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Freelance Photographer + Videographer at Self-employed

April 1, 2019 - Present

Shot editorials, campaigns, and events for clients including Vogue Portugal, ELLE UK, ERDEM, Cecilie Bahnsen, RIXO, ASOS, Jonak, With Nothing Underneath, and Nobody’s Child. Managed production—image research, art direction/moodboards, casting, budget management. Produced exclusive fashion week content in London and Paris for Vogue Portugal and ASOS, delivering backstage, celebrity, street style, and runway imagery under tight deadlines.

Social Media Executive at ASOS

March 1, 2021 - April 1, 2023

Managed @asos_man Instagram content calendar; curated images and videos for @asos across Instagram, TikTok, Pinterest, and Facebook; wrote captions in brand tone; scheduled and posted content. Produced social-first stills and video content, monitored fashion and culture news, and collaborated on partnership campaigns (e.g., Barbour and Levi’s). Contributed to weekly insights reports to inform content direction.

Founder + Creative Director at Anita is

April 1, 2019 - July 1, 2024

Founder + Creative Director of a vintage clothing brand. Managed all aspects of the business—creative direction, social media, asset creation, copywriting, website design, and email marketing. As a visually-led photographer and art director, developed premium visuals and platform-native content for branding and campaigns.

Social Media + Content Coordinator at Jigsaw

April 1, 2018 - December 1, 2019

Managed daily social media accounts; planned content calendar, wrote captions, scheduled posts, and handled community management. Collaborated with the creative team on social-first shoots (art direction, talent booking, production) and designed Instagram Stories. Wrote creative email and website copy.

Website Copywriter at Rokit Vintage

November 1, 2017 - April 1, 2018

Wrote engaging website, blog and email copy, including coverage of London Fashion Week.

E-commerce Coordinator at Boutique Eva B

September 1, 2016 - August 1, 2017

Launching and managing the Etsy shop.

Consumer Relations Agent at Sellbytel

October 1, 2015 - June 1, 2016

Customer relations and support.

Social Media + Retail Assistant at Kilo Shop

November 1, 2013 - September 1, 2015

Planning, creating, and publishing social media posts; launched YouTube channel with styling videos and customer interviews.