Isabel Norström

For over a year, I was responsible for producing a wide range of campaign content for Åhléns, one of Sweden’s most recognized retail brands. My work spanned motion and static assets for in-store screens, Out-of-Home and Digital Out-of-Home displays, as well as social media platforms including Instagram and Facebook. Working with provided photography and established graphic guidelines, I developed creative solutions tailored to each campaign, from seasonal promotions to ongoing brand messaging. This meant delivering a continuous stream of content throughout the year, carefully adapting materials to different formats and platforms. I also prepared print-ready files and ensured every asset was optimized for its specific use, whether digital, large-format print, or in-store display, always keeping consistency with the brand’s visual identity and tone of voice. See more: https://www.twine.net/signin

• Content Designer
• Graphic Designer
• Motion Graphic Designer

Re:Collective is a concept and campaign I developed for Medveten konsumtion, an organization committed to empowering conscious consumers in the shift toward a smarter, more sustainable world. Their mission is to inspire a circular lifestyle, where everyday choices drive a circular economy and sustainable living becomes second nature. Targeting young consumers, the campaign encourages sustainable habits in a bold, friendly, and forward-thinking way. Re:Collective is flexible and scalable, easily adaptable across different touchpoints – from wrapped recycling containers that promote proper sorting to price tags highlighting secondhand shopping over buying new. Visual elements bridge the past and the future, combining motion graphics inspired by vintage TVs with bold typography, vibrant colors, and clean, minimal symbols that create striking contrast. The name Re:Collective is playful, flexible, and purposeful. Swapping the word after “Re:” allows the concept to adapt to countless messages. Re:act, Re:volt, Re:imagine – it creates a sense of community, movement, and participation, inviting people to join the Re:collective. See more: https://www.twine.net/signin

• Brand Designer
• Graphic Designer

Fleury is a flower delivery service designed for local florists to connect through. It is similar to Euroflorist and Interflora, but with a sharper focus on lifestyle, interior inspiration, and sustainability. Instead of relying on generic arrangements, Fleury emphasizes seasonal availability and local supply, making it both more eco-friendly and cost-efficient for participating shops. Unlike competitors, whose offerings often feel interchangeable and staged against white backdrops, Fleury brings bouquets to life in real, atmospheric settings. The goal is not just to sell flowers, but to inspire – turning floral design into a lifestyle choice rather than a one-off purchase. This is particularly reflected in Fleury’s subscription model, where customers can receive curated bouquets every other week, seamlessly weaving flowers into their daily lives. The name Fleury draws from the French word fleur (flower), reimagined with a modern twist that feels distinctive and memorable. The digital experience reinforces this brand direction: the website is designed to feel inspiring, modern, and intuitive, with curated categories such as Decoration, Florist’s Choice, and Flower of the Week. Even the checkout flow carries the brand’s character, referencing an analogue receipt as a playful nod to the tactile world of shopping, bridging the gap between digital convenience and real-world charm. See more: https://www.twine.net/signin

• Brand Designer
• Graphic Designer