I'm a versatile designer specializing in branding, digital design, and motion graphics. I create playful, expressive visuals while keeping concepts clear and polished. I thrive in both collaborative environments and independent work, delivering unexpected and engaging solutions that stand out.…

Isabel Norström

I'm a versatile designer specializing in branding, digital design, and motion graphics. I create playful, expressive visuals while keeping concepts clear and polished. I thrive in both collaborative environments and independent work, delivering unexpected and engaging solutions that stand out.…

Available to hire

I’m a versatile designer specializing in branding, digital design, and motion graphics. I create playful, expressive visuals while keeping concepts clear and polished. I thrive in both collaborative environments and independent work, delivering unexpected and engaging solutions that stand out.

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Language

Swedish
Fluent
English
Intermediate
German
Beginner

Work Experience

Graphic & Motion Designer at Sensibar
January 15, 2025 - June 5, 2025
Worked on a mix of smaller and larger projects, contributing with both graphic and motion design. Clients included Familjetapeter, Svenska Orienteringsförbundet, Human & Heart, and Ture Invest.
Designer at Forsman & Bodenfors
May 3, 2020 - November 18, 2024
I managed the print, social media, and Out Of Home production for Åhléns yearly ­campaigns. I have also worked with clients like Vattenfall, SJ, Birka Gotland, Entercard, ­NetonNet, and Circle K.
Designer at F&B Happy
January 12, 2020 - April 30, 2020
Contributed to Swedbank’s updated identity and brand manual, ­introducing accessible colors and refreshed graphic elements that ­strengthened the brand’s visual expression.
Designer at Scandinavian Design Group
June 10, 2015 - October 30, 2019
Created branding, motion, illustration, and packaging for clients including Kalles Kaviar, Mjau, Lantmännen, Camilla Läckberg, NÜO Athletics, Zlatan Ibrahimović Parfums, Mastercard, and Blossa.

Education

Graphic design at Berghs School of Communication
August 20, 2013 - June 5, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    uniE621 Åhléns – Social media content
    For over a year, I was responsible for producing a wide range of campaign content for Åhléns, one of Sweden’s most recognized retail brands. My work spanned motion and static assets for in-store screens, Out-of-Home and Digital Out-of-Home displays, as well as social media platforms including Instagram and Facebook. Working with provided photography and established graphic guidelines, I developed creative solutions tailored to each campaign, from seasonal promotions to ongoing brand messaging. This meant delivering a continuous stream of content throughout the year, carefully adapting materials to different formats and platforms. I also prepared print-ready files and ensured every asset was optimized for its specific use, whether digital, large-format print, or in-store display, always keeping consistency with the brand’s visual identity and tone of voice. See more: https://www.twine.net/signin…
    uniE621 Re:Collectve – A collective for conscious consumers
    Re:Collective is a concept and campaign I developed for Medveten konsumtion, an organization committed to empowering conscious consumers in the shift toward a smarter, more sustainable world. Their mission is to inspire a circular lifestyle, where everyday choices drive a circular economy and sustainable living becomes second nature. Targeting young consumers, the campaign encourages sustainable habits in a bold, friendly, and forward-thinking way. Re:Collective is flexible and scalable, easily adaptable across different touchpoints – from wrapped recycling containers that promote proper sorting to price tags highlighting secondhand shopping over buying new. Visual elements bridge the past and the future, combining motion graphics inspired by vintage TVs with bold typography, vibrant colors, and clean, minimal symbols that create striking contrast. The name Re:Collective is playful, flexible, and purposeful. Swapping the word after “Re:” allows the concept to adapt to countless messages. Re:act, Re:volt, Re:imagine – it creates a sense of community, movement, and participation, inviting people to join the Re:collective. See more: https://www.twine.net/signin…
    uniE621 Fleury – a flower delivery service
    Fleury is a flower delivery service designed for local florists to connect through. It is similar to Euroflorist and Interflora, but with a sharper focus on lifestyle, interior inspiration, and sustainability. Instead of relying on generic arrangements, Fleury emphasizes seasonal availability and local supply, making it both more eco-friendly and cost-efficient for participating shops. Unlike competitors, whose offerings often feel interchangeable and staged against white backdrops, Fleury brings bouquets to life in real, atmospheric settings. The goal is not just to sell flowers, but to inspire – turning floral design into a lifestyle choice rather than a one-off purchase. This is particularly reflected in Fleury’s subscription model, where customers can receive curated bouquets every other week, seamlessly weaving flowers into their daily lives. The name Fleury draws from the French word fleur (flower), reimagined with a modern twist that feels distinctive and memorable. The digital experience reinforces this brand direction: the website is designed to feel inspiring, modern, and intuitive, with curated categories such as Decoration, Florist’s Choice, and Flower of the Week. Even the checkout flow carries the brand’s character, referencing an analogue receipt as a playful nod to the tactile world of shopping, bridging the gap between digital convenience and real-world charm. See more: https://www.twine.net/signin…
    uniE621 Umai – Packaging and Concept
    Umai means “tasty” or “delicious” in Japanese, and the name also plays on its phonetic similarity to umami – the essential savory taste in Japanese cuisine. Paired with the playful phrase Umai God, the brand strikes a quirky and memorable tone that carries through the entire identity. This playfulness is balanced with clean, minimalist typography, creating a sense of clarity and refinement. The logotype takes inspiration from traditional Japanese woodblock prints, anchoring the brand in cultural heritage. Each flavor is color-coded, with a bold noodle bowl illustration at the center of the packaging, making the products both striking on the shelf and easy to navigate. What began as a brief from a Japanese restaurant with ambitions to launch its own line of sauces grew into a personal design project that I developed independently. The concept spans both name development and a complete visual identity. See more: https://www.twine.net/signin…