Creative director and brand strategist with 5+ years of experience building brand strategy, identity systems, and digital experiences for founders, startups, and cultural organizations. I translate positioning and audience insight into cohesive visual identities and content direction across websites, campaigns, and client touchpoints. Leveraging my experience as both a strategist and working creative, I approach brand development as a connected system: how a brand should be positioned, how it should communicate, and how that system should live consistently across its touchpoints. My work has included full-scale brand development for Bloom Homes, Meadowscape Designs, and SAUCEMRKT, along with marketing strategy and communications leadership as Marketing Co-Chair and Board Member at Bolm Arts, a 501(c)(6) nonprofit.…

Isaiah Castillo

Creative director and brand strategist with 5+ years of experience building brand strategy, identity systems, and digital experiences for founders, startups, and cultural organizations. I translate positioning and audience insight into cohesive visual identities and content direction across websites, campaigns, and client touchpoints. Leveraging my experience as both a strategist and working creative, I approach brand development as a connected system: how a brand should be positioned, how it should communicate, and how that system should live consistently across its touchpoints. My work has included full-scale brand development for Bloom Homes, Meadowscape Designs, and SAUCEMRKT, along with marketing strategy and communications leadership as Marketing Co-Chair and Board Member at Bolm Arts, a 501(c)(6) nonprofit.…

Available to hire

Creative director and brand strategist with 5+ years of experience building brand strategy, identity systems, and digital experiences for founders, startups, and cultural organizations. I translate positioning and audience insight into cohesive visual identities and content direction across websites, campaigns, and client touchpoints.

Leveraging my experience as both a strategist and working creative, I approach brand development as a connected system: how a brand should be positioned, how it should communicate, and how that system should live consistently across its touchpoints.

My work has included full-scale brand development for Bloom Homes, Meadowscape Designs, and SAUCEMRKT, along with marketing strategy and communications leadership as Marketing Co-Chair and Board Member at Bolm Arts, a 501©(6) nonprofit.

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Language

English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate

Work Experience

Marketing Co-Chair & Board Member at Bolm Arts
January 1, 2024 - Present
Establish and optimize marketing infrastructure for a cross-functional team (20+ professionals, designers, artists) to execute high-impact campaigns that increase visibility and strengthen community engagement. Lead content strategy, campaign planning, website design, digital strategy, sponsorship messaging, and partnership support for nonprofit programming. Shape the organization’s public voice and community-facing presence across exhibitions, programs, partnerships, and artist-led initiatives while collaborating with artists, board members, and community partners to keep communications accessible and aligned with the organization’s ethos.
Co-Founder & Director of Marketing & Strategy at SAUCEMRKT
January 1, 2022 - January 1, 2024
Co-founded and led brand and marketing strategy for a culture-first creative production company across media, storytelling, events, and digital content. Developed positioning, voice, identity direction, website structure, content strategy, and visual system from inception. Directed end-to-end creative campaigns for clients, integrating performance analytics to optimize engagement on platforms like TikTok, Meta, and YouTube. Used Google Analytics and Meta Business Suite insights to analyze audience behavior and cultural trends, informing scriptwriting, video ad production, and social media content development.
Brand Strategist & Creative Director at Bloom Homes, Meadowscape Designs, Think Different LLC
January 1, 2021 - Present
Develop and audit brand strategy, positioning, messaging, and identity direction for founder-led businesses, startups, and emerging brands. Conduct audience, competitor, and market research to clarify differentiation and brand opportunities. Translate strategic foundations into cohesive brand systems across visual identity, content direction, websites, photography, pitch materials, and client-facing touchpoints. Create typography hierarchies, color palettes, identity directions, imagery systems, and visual standards grounded in audience insights and market analysis, presenting recommendations to stakeholders and refining through structured feedback and revision rounds.
Photographer at Freelancer
December 31, 2018 - Present
Conceptualize and capture portrait, documentary, event, and brand photography for founders, creative organizations, and community-centered initiatives. Design high-quality visual content for brands and exhibitions with an understanding of digital ecosystems and audience behavior. Produce image libraries for websites, campaigns, social content, press materials, exhibitions, events, and archival use.

Education

B.S. Communication Studies (Minor in Sociology; Global Business Certificate) at The University of Texas at Austin
January 11, 2030 - July 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Consumer Goods, Professional Services
    Bloom Homes

    Bloom Homes is an Austin-based residential development company positioned as a design-driven alternative to traditional house flipping. As Brand Strategist and Creative Director, I led research, positioning, identity, messaging, digital strategy, website design, and content direction. I remained embedded with the team for a year, guiding partnerships and execution as the company secured investment for 14+ development projects and built the foundation for its next stage of growth.

    You can view my projects + portfolio on my website.