Women of Marvel Podcast

In 2023, I pitched, developed, lead-produced, and managed the promotion strategy for a relaunched season of Women of Marvel. This new format was an anthology-style show (in contrast to the standard two-way interview format) with new hosts, higher production value, a world-class guest list, and a new creative energy to draw listeners into the Marvel brand through characters they recognize.

This season was a success by all metrics:

• total plays increased by 88%
• engaged listenership increased by 38%, and
• average consumption increased across the board by five percentage points, or 7.5%.
• the season was critically acclaimed, drawing press attention (The Mary Sue, Comic Book Resources, AIPT Comics) and a nomination for Best Entertainment Podcast by the Podcast Academy Awards (aka The Ambies).