Ishan Ruchal

Owned end-to-end marketing automation architecture across Salesforce, Outreach, and OneSignal, supporting large-scale utility customer engagement programs. Led OneSignal email platform implementation including domain authentication, deliverability configuration, and domain warm-up for 50K+ recipients. Designed dynamic, data-driven email templates using Liquid syntax and custom HTML for personalized messaging across single- and multi-account structures. Implemented advanced conditional logic and fallback workflows to handle eligibility rules and edge cases, ensuring accurate email rendering at scale. Built segmentation and post-send analytics workflows to measure engagement and improve campaign performance and data quality.

Led end-to-end Salesforce Marketing Cloud (SFMC) and Adobe Campaign Classic (ACC) campaign execution, from audience segmentation and personalization to automation and performance optimization. Designed multi-step customer journeys in SFMC Journey Builder and ACC workflows for cross-channel engagement via email, SMS, and push notifications. Automated QA processes with Selenium and Robot Framework to streamline validation and reduce errors. Primary client liaison for multiple projects, ensuring delivery of marketing solutions and resolving issues. Led technical strategy and quality control, including code reviews and automation testing to improve campaign performance.

Configured and optimized SFMC journeys and Adobe Campaign workflows; designed and built custom audiences using SQL segmentation and external data sources for enhanced targeting. Built personalized emails and SMS via Adobe Campaign Classic using SOAPUI for integration and UAT testing. Provided technical guidance on best practices for marketing automation and campaign performance; coached clients on industry benchmarks across planning, data modeling, and solution development.