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I’m Ishika Arora, a strategist who loves turning consumer insights into actionable brand growth. I help teams see what customers really want and translate those insights into strategies that move markets forward. With experience across Coca-Cola, Differential Asia, and startup environments, I drive brand visibility and consumer engagement through integrated campaigns, GTM planning, and data-driven storytelling. I enjoy collaborating cross-functionally to shape go-to-market plans, launch concepts, and performance-driven campaigns.…I’m Ishika Arora, a strategist who loves turning consumer insights into actionable brand growth. I help teams see what customers really want and translate those insights into strategies that move markets forward. With experience across Coca-Cola, Differential Asia, and startup environments, I drive brand visibility and consumer engagement through integrated campaigns, GTM planning, and data-driven storytelling. I enjoy collaborating cross-functionally to shape go-to-market plans, launch concepts, and performance-driven campaigns.

Ishika Arora

Brand Strategist, Marketing Strategist, Content Strategist, +4

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I’m Ishika Arora, a strategist who loves turning consumer insights into actionable brand growth. I help teams see what customers really want and translate those insights into strategies that move markets forward. With experience across Coca-Cola, Differential Asia, and startup environments, I drive brand visibility and consumer engagement through integrated campaigns, GTM planning, and data-driven storytelling. I enjoy collaborating cross-functionally to shape go-to-market plans, launch concepts, and performance-driven campaigns.…I’m Ishika Arora, a strategist who loves turning consumer insights into actionable brand growth. I help teams see what customers really want and translate those insights into strategies that move markets forward. With experience across Coca-Cola, Differential Asia, and startup environments, I drive brand visibility and consumer engagement through integrated campaigns, GTM planning, and data-driven storytelling. I enjoy collaborating cross-functionally to shape go-to-market plans, launch concepts, and performance-driven campaigns.

Available to hire

I’m Ishika Arora, a strategist who loves turning consumer insights into actionable brand growth. I help teams see what customers really want and translate those insights into strategies that move markets forward.

With experience across Coca-Cola, Differential Asia, and startup environments, I drive brand visibility and consumer engagement through integrated campaigns, GTM planning, and data-driven storytelling. I enjoy collaborating cross-functionally to shape go-to-market plans, launch concepts, and performance-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Chinese

Intermediate

Work Experience

Assistant Marketing Manager at Differential Asia

September 1, 2023 - Present

Leading in-house marketing strategy, executing integrated campaigns that increased social engagement by 30% and followers by 60%, strengthening brand visibility.

Digital Marketing and Commercialization Intern at The Coca-Cola Company

September 30, 2022 - October 21, 2025

Supported go-to-market strategy by conducting in-depth data analysis (Excel, SPSS, Nielsen) to uncover market trends and identify growth opportunities, directly influencing strategic planning.

Marketing and Design Team Lead at University of Toronto Consulting Association

April 30, 2023 - October 21, 2025

Directed cross-functional teams to deliver digital campaigns that grew event participation and visibility across campus.

Marketing and Social Media Team Lead at wearchange (Startup)

May 10, 2021 - September 21, 2021

Designed and executed 7 digital marketing campaigns, growing follower base and customer acquisition by 200%+ through targeted strategy and influencer partnerships.

Marketing and Design Team Lead at University of Toronto Consulting Association

June 1, 2021 - April 1, 2023

Directed cross-functional teams to deliver digital campaigns, increasing event participation and campus visibility; conducted competitor and audience research to refine strategies and broaden outreach; partnered with student organizations and university departments to amplify initiatives.