I'm a marketing strategist who sits at the intersection of data and creativity, translating consumer insights into brand strategies that actually move the needle. With experience spanning Coca-Cola, a regional marketing agency, and a fast-growing startup, I bring a rare combination of analytical depth and creative instinct to every brief. I understand what it takes to make campaigns perform, not just look good, because I've built the strategies, run the numbers, and reported the results firsthand. Currently at Differential Asia, I lead integrated marketing strategy, where my work has grown social engagement by 30%, boosted followership by 60%, and driven a 15% uplift in media coverage. Before that, I supported go-to-market and commercialization strategy at The Coca-Cola Company, where data analysis shaped real decisions in real markets. What sets me apart is that I don't just execute, I think strategically from the start. I'm comfortable owning the full journey, from consumer research and campaign planning to performance reporting and leadership presentations. Whether I'm collaborating cross-functionally, managing agency partners, or leading a team, I bring clarity, structure, and results.

Ishika Arora

I'm a marketing strategist who sits at the intersection of data and creativity, translating consumer insights into brand strategies that actually move the needle. With experience spanning Coca-Cola, a regional marketing agency, and a fast-growing startup, I bring a rare combination of analytical depth and creative instinct to every brief. I understand what it takes to make campaigns perform, not just look good, because I've built the strategies, run the numbers, and reported the results firsthand. Currently at Differential Asia, I lead integrated marketing strategy, where my work has grown social engagement by 30%, boosted followership by 60%, and driven a 15% uplift in media coverage. Before that, I supported go-to-market and commercialization strategy at The Coca-Cola Company, where data analysis shaped real decisions in real markets. What sets me apart is that I don't just execute, I think strategically from the start. I'm comfortable owning the full journey, from consumer research and campaign planning to performance reporting and leadership presentations. Whether I'm collaborating cross-functionally, managing agency partners, or leading a team, I bring clarity, structure, and results.

Available to hire

I’m a marketing strategist who sits at the intersection of data and creativity, translating consumer insights into brand strategies that actually move the needle.

With experience spanning Coca-Cola, a regional marketing agency, and a fast-growing startup, I bring a rare combination of analytical depth and creative instinct to every brief. I understand what it takes to make campaigns perform, not just look good, because I’ve built the strategies, run the numbers, and reported the results firsthand.

Currently at Differential Asia, I lead integrated marketing strategy, where my work has grown social engagement by 30%, boosted followership by 60%, and driven a 15% uplift in media coverage. Before that, I supported go-to-market and commercialization strategy at The Coca-Cola Company, where data analysis shaped real decisions in real markets.

What sets me apart is that I don’t just execute, I think strategically from the start. I’m comfortable owning the full journey, from consumer research and campaign planning to performance reporting and leadership presentations. Whether I’m collaborating cross-functionally, managing agency partners, or leading a team, I bring clarity, structure, and results.

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Language

English
Fluent
Hindi
Fluent
Chinese
Intermediate

Work Experience

Assistant Marketing Manager at Differential Asia
September 1, 2023 - Present
Leading in-house marketing strategy, executing integrated campaigns that increased social engagement by 30% and followers by 60%, strengthening brand visibility.
Digital Marketing and Commercialization Intern at The Coca-Cola Company
September 30, 2022 - October 21, 2025
Supported go-to-market strategy by conducting in-depth data analysis (Excel, SPSS, Nielsen) to uncover market trends and identify growth opportunities, directly influencing strategic planning.
Marketing and Design Team Lead at University of Toronto Consulting Association
April 30, 2023 - October 21, 2025
Directed cross-functional teams to deliver digital campaigns that grew event participation and visibility across campus.
Marketing and Social Media Team Lead at wearchange (Startup)
May 10, 2021 - September 21, 2021
Designed and executed 7 digital marketing campaigns, growing follower base and customer acquisition by 200%+ through targeted strategy and influencer partnerships.
Marketing and Design Team Lead at University of Toronto Consulting Association
June 1, 2021 - April 1, 2023
Directed cross-functional teams to deliver digital campaigns, increasing event participation and campus visibility; conducted competitor and audience research to refine strategies and broaden outreach; partnered with student organizations and university departments to amplify initiatives.

Education

Honours Bachelor’s Degree in Political Science and Sociology (Double Major) at University of Toronto
November 30, 0002 - January 23, 2026

Qualifications

Advanced Professional Certificate in Digital Marketing
January 1, 2025 - July 1, 2025
Omnichannel Marketing Strategy
February 1, 2024 - April 15, 2024
Data Analytics Professional Certificate – Google
February 1, 2026 - July 1, 2026
Data Analysis Using Excel – Rice University
June 1, 2023 - July 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Non-Profit Organization, Other, Consumer Goods