I’m a marketing strategist who sits at the intersection of data and creativity, translating consumer insights into brand strategies that actually move the needle.
With experience spanning Coca-Cola, a regional marketing agency, and a fast-growing startup, I bring a rare combination of analytical depth and creative instinct to every brief. I understand what it takes to make campaigns perform, not just look good, because I’ve built the strategies, run the numbers, and reported the results firsthand.
Currently at Differential Asia, I lead integrated marketing strategy, where my work has grown social engagement by 30%, boosted followership by 60%, and driven a 15% uplift in media coverage. Before that, I supported go-to-market and commercialization strategy at The Coca-Cola Company, where data analysis shaped real decisions in real markets.
What sets me apart is that I don’t just execute, I think strategically from the start. I’m comfortable owning the full journey, from consumer research and campaign planning to performance reporting and leadership presentations. Whether I’m collaborating cross-functionally, managing agency partners, or leading a team, I bring clarity, structure, and results.
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