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Hi, I’m Ish Khanna, a creative producer and video editor with over a decade of experience crafting performance-ready content across social, web, and paid channels. I focus on concepting, scripting, shooting, and post-production, delivering platform-native storytelling and scalable asset systems that empower growth teams. My work spans healthcare, higher education, SaaS, and creator-driven brands, where I blend creative vision with data-driven optimization, A/B testing, and cross-channel strategy to drive engagement, leads, and revenue.…Hi, I’m Ish Khanna, a creative producer and video editor with over a decade of experience crafting performance-ready content across social, web, and paid channels. I focus on concepting, scripting, shooting, and post-production, delivering platform-native storytelling and scalable asset systems that empower growth teams. My work spans healthcare, higher education, SaaS, and creator-driven brands, where I blend creative vision with data-driven optimization, A/B testing, and cross-channel strategy to drive engagement, leads, and revenue.

Ish Khanna

Creative Producer, Content Creator, Film Producer, +2

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Hi, I’m Ish Khanna, a creative producer and video editor with over a decade of experience crafting performance-ready content across social, web, and paid channels. I focus on concepting, scripting, shooting, and post-production, delivering platform-native storytelling and scalable asset systems that empower growth teams. My work spans healthcare, higher education, SaaS, and creator-driven brands, where I blend creative vision with data-driven optimization, A/B testing, and cross-channel strategy to drive engagement, leads, and revenue.…Hi, I’m Ish Khanna, a creative producer and video editor with over a decade of experience crafting performance-ready content across social, web, and paid channels. I focus on concepting, scripting, shooting, and post-production, delivering platform-native storytelling and scalable asset systems that empower growth teams. My work spans healthcare, higher education, SaaS, and creator-driven brands, where I blend creative vision with data-driven optimization, A/B testing, and cross-channel strategy to drive engagement, leads, and revenue.

Available to hire

Hi, I’m Ish Khanna, a creative producer and video editor with over a decade of experience crafting performance-ready content across social, web, and paid channels. I focus on concepting, scripting, shooting, and post-production, delivering platform-native storytelling and scalable asset systems that empower growth teams.

My work spans healthcare, higher education, SaaS, and creator-driven brands, where I blend creative vision with data-driven optimization, A/B testing, and cross-channel strategy to drive engagement, leads, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Content and Growth Marketing Manager – Social Strategy, SEO, Paid Lead Gen, Conversion Tracking, Creative Testing at Sharma Dental

October 1, 2025 - Present

Delivered +20% revenue growth in the first 60 days by orchestrating a strategy connecting organic video content with paid acquisition to scale qualified demand. Conceptualized and produced high-retention short-form videos, building a repeatable content framework that drove 200K+ organic views and an 80% engagement rate. Engineered a lead generation engine via Meta & Google Ads, generating 100+ qualified leads/month with full-funnel tracking (UTMs + GA4) to measure ROI. Owned end-to-end growth across Instagram, TikTok, Google Business Profile/Local SEO, and Meta/Google Ads, aligning content + offers to drive appointments. Drove efficiency gains through A/B testing (creative, targeting, funnel), optimizing CPC/CPM/CTR/CPL/CVR/CAC while improving lead quality and appointment volume. Built an SEO + content layer: executed keyword research, on-page SEO, and service-page improvements, and wrote technical + patient-friendly blogs/articles to strengthen topical authority and improve organic se

Content Strategist & Digital Marketing Manager – Content Strategy, Email & Social, Events, Paid Media Campaigns at University of San Francisco – Media Services

October 1, 2023 - August 1, 2025

Orchestrated a cross-channel video strategy for YouTube, Instagram, LinkedIn, and Email, producing 200+ assets that increased engagement by 35% and boosted admission sign-ups. Scripted and edited promotional videos, integrating brand storytelling and technical features for diverse audiences. Executed SEO-driven content initiatives, creating optimized blog posts and landing pages while utilizing GA4 to refine keyword targeting and campaign performance. Led the editorial content calendar across social and email channels, ensuring brand consistency and strategic alignment with university marketing goals.

Content Marketing Consultant – SaaS Lifecycle Strategy & Retention Analytics (Cap-Project) at Siemens

January 1, 2024 - May 1, 2024

Translated technical onboarding processes into engaging email sequences, UX copy, and explainer videos for enterprise clients. Developed retention-focused content aligned with lifecycle analytics, improving customer engagement by 3%. Produced case studies, product sheets, and customer success stories to support sales enablement and product adoption. Created CRM-driven campaigns integrating product updates, educational resources, and promotional offers.

Founder & Content Creator at VibrantIsh (YouTube Channel)

June 1, 2014 - July 1, 2024

Produced 400+ videos and scaled channel to 1.3M+ organic views and 10K+ subscribers by leveraging YouTube Studio analytics to A/B test thumbnail designs, titles, and hook structures. Developed short-form content strategies for TikTok, Instagram Reels, and YouTube Shorts, expanding cross-platform audience engagement. Managed brand collaborations with 10+ companies, creating product-focused video and social campaigns. Analyzed audience retention and CTR data to improve watch time and algorithmic recommendation lift.

Creative Producer – Cross-Channel Storytelling & Branded Content, Content Strategy, Paid Media Campaigns at Chrome Pictures (Coca-Cola Campaign)

December 1, 2021 - February 1, 2022

Directed 4 national TVCs for Coca-Cola’s $1.3M integrated campaign, managing a team of 100+ crew members from concept to delivery. Supported paid media execution by translating campaign strategy into performance-ready assets and repurposing creatives based on platform requirements. Produced campaign assets spanning TV, YouTube, Instagram, and OOH, ensuring platform-optimized engagement. Coordinated with editors, designers, and social strategists to deliver high-quality, on-time creative output.

Digital Marketing & Growth Manager – D2C, Influencer Campaigns , GTM, Email, Social , Paid Media Campaigns at Sita Ram Chaddha & Co.

June 1, 2010 - November 1, 2010

Managed a $160K USD paid media budget (Google Ads, Meta Ads, YouTube, Display) for a major FMCG product launch, optimizing allocation to maximize ROAS. Delivered +25% revenue growth during the launch period through integrated GTM execution across paid + social + email funnels. Produced the brand’s television commercial, leading a team of 90+ people handling end-to-end project management within tight timelines and budget. Developed storytelling-driven ad creatives, product pages, and email campaigns that increased engagement by 40% and generated 300K+ impressions. Managed brand social media accounts, implementing strategies that boosted reach, engagement, and sales across Meta and YouTube. Led influencer outreach and community engagement initiatives to expand brand reach.