Available to hire
I’m Isobel Lindsay, a Web Content Specialist with 10+ years of experience improving website performance, engagement and usability across public, private and agency environments. I excel in content strategy, UX, accessibility, analytics (GA4), SEO and CMS management, and I’m known for translating complex information into clear, user-centered content.
I work quickly, pay attention to detail, collaborate well with cross-functional team, or manage my workload autonomously, to deliver engaging digital experiences that meet user needs and business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Web Content Officer at The Bar Council, London
January 1, 2022 - April 28, 2026In this newly established role I oversaw and enhanced the Bar Council’s website presence by writing and editing engaging copy and building designs for campaigns, projects, routine programmes and events. I optimised content to improve search visibility and engagement, and managed competing priorities while communicating expectations with colleagues. I also shared insights and monitor campaign success in GA4.
Digital Projects Coordinator at YouGov, London
July 1, 2020 - November 1, 2021Led digital migration projects and Office 365 initiatives; migrated intranet systems; developed processes to keep intranet content fresh and up to date; collaborated with teams to identify best information management solutions across multiple locations worldwide.
Online Digital Migration Analyst at YouGov, London
January 1, 2020 - July 1, 2020Supported the intranet launch for ~1,200 staff; extended contract to manage Office 365 and intranet during the pandemic; developed strategy to ensure smooth migration and ongoing information management across locations.
Digital Content Officer at Imperial College, London
June 1, 2019 - December 1, 2019Rebuilt the public-facing HR website; ran content design workshops to simplify processes and structure content; demonstrated how to deliver visitor-focused content.
Content Manager at Tribal Worldwide, London
July 1, 2018 - June 1, 2019Worked on Volkswagen UK, Exxon Mobil and Seat accounts; increased conversions by optimising content and collaborated with strategists, designers, copywriters and data analysts; migrated websites between CMS platforms with defined strategies and processes.
Website Executive at Schools, Students and Teachers Network (SSAT), London
April 1, 2017 - July 1, 2018Optimised and managed web content for SEO and PPC campaigns; produced clear, easy-to-digest content with designers and subject matter experts; designed user journeys by implementing tracking with personalisation.
Website & Events Executive at Energy Networks Association (ENA), London
June 1, 2016 - February 1, 2017Managed multiple websites and publications; designed publications using Adobe and Piktochart; supported events and publications.
Online Communications Advisor at Victorian Building Authority (VBA), Melbourne
December 1, 2015 - April 1, 2016Managed website content, CMS and processes; provided strategic best-practice advice to staff for online processes; generated insights and analytics reports for colleagues about the website and newsletter.
Communications Officer at Victorian Institute of Teaching (VIT), Melbourne
August 1, 2013 - December 1, 2015Managed the website, designed the newsletter and supported the team; led the website migration project to a new platform; trained staff and led working groups on redevelopment and brand guidelines.
Communications and Correspondence roles at Department of Primary Industries, Melbourne
January 1, 2011 - January 1, 2013Wrote correspondence to the public on behalf of the Minister and department leaders; transitioned into website content and collaborated with the communications team.
Freelance Copywriter/Editor/Content Specialist at Self-employed / Freelance
January 1, 2010 - December 31, 2015Completed freelance copywriting, copyediting, design, fiction writing and editing across various projects; gained broad experience across multiple formats.
Technical Writer / Systems Engineer at Quest Payment Systems
January 1, 2007 - January 1, 2010Wrote technical documentation about payments systems for audiences ranging from customer service staff to technical teams; contributed to clearer, more accessible documentation.
Communications Support and Administration at Department of Infrastructure
January 1, 2004 - January 1, 2006Supported the communications and client services team with publications and administration; advised on online processes and workflows.
Web Content Officer at The Bar Council
January 1, 2022 - April 28, 2026Oversee and enhance the Bar Council’s website presence; write/edit engaging copy and build designs for campaigns, projects, programmes and events; optimise content to improve search visibility and engagement; manage competing priorities and communicate expectations; monitor campaign performance using GA4.
Digital Projects Coordinator at YouGov
July 1, 2020 - November 30, 2021Coordinate digital projects and intranet initiatives; develop and implement migration/transition strategies; create processes to keep internal systems fresh and up to date; collaborate with teams across locations on information management.
Online Digital Migration Analyst at YouGov
January 1, 2020 - July 31, 2020Led migration from one intranet system to another; contributed to strategy development; established processes to maintain intranet quality; advised teams on information management across multiple locations worldwide.
Website and Events Executive at Energy Networks Association (ENA), London
June 1, 2016 - February 28, 2017Managed multiple websites and publications; designed materials using Adobe and Piktochart.
Education
Professional Diploma in Digital Marketing at Digital Marketing Institute, London
January 1, 2017 - June 22, 2017Professional Writing and Editing at RMIT University, Melbourne
January 1, 2010 - January 1, 2012Visual Arts at RMIT University, Melbourne
January 1, 2001 - January 1, 2003Qualifications
Proofreading training
December 17, 2025 - December 17, 2025Time management training
January 1, 2025 - February 27, 2026Tone of voice training (writing simply for business and communications)
January 1, 2024 - February 27, 2026Google Analytics 4
January 1, 2024 - February 27, 2026JavaScript introduction
January 1, 2021 - February 27, 2026Creating accessible PDFs
January 1, 2019 - February 27, 2026Web Content Accessibility Guidelines (WCAG)
January 1, 2014 - February 27, 2026HTML and CSS (Adobe DreamWeaver)
January 1, 2014 - January 1, 2014Figma Basics
March 2, 2026 - April 1, 2026Industry Experience
Government, Professional Services, Education, Media & Entertainment, Software & Internet, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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