Available to hire
Web Designer and Shopify/eCommerce Specialist with 5+ years of experience building and improving websites and online stores that drive visibility, engagement, and conversions. I focus on responsive UI/UX, conversion-first customer journeys, and clear information architecture.
I also support eCommerce growth through SEO (on-page, technical, and off-page), analytics, CRO improvements, and digital marketing—covering landing pages, email marketing (Klaviyo/Mailchimp), and paid ads. I work end-to-end from discovery and design to development, testing, optimization, and delivery.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
French
Advanced
Work Experience
Web & eCommerce Specialist at AUREUMHAVENDECOR
November 22, 2024 - July 2, 2025Managed and optimized an eCommerce store for Aureum Haven Decor, focusing on Shopify development, website optimization, SEO, customer experience, and conversion improvements.
• Designed and customized the Shopify storefront and key customer-facing pages
• Optimized product pages, collections, navigation, and website content
• Improved the store's user experience, mobile responsiveness, and conversion opportunities
• Performed keyword research and implemented on-page and technical SEO improvements
• Optimized product descriptions, site structure, metadata, and content for search visibility
• Analyzed website performance and identified opportunities to improve customer journeys and conversions
• Supported eCommerce marketing initiatives and product promotion strategies
• Used Shopify analytics and website performance data to guide optimization decisions
• Managed ongoing website improvements based on business goals and customer behavior
Freelance Web Designer & Shopify Growth Consultant
January 1, 2021 - PresentDesign and develop Shopify stores and business websites from concept through launch, emphasizing usability, responsive layouts, and conversion-focused customer journeys. Customize themes and key shopping experiences (navigation, product pages, collections, trust elements) to reduce friction and improve clarity. Conduct website/store audits to identify UX, SEO, performance, and conversion opportunities, then translate findings into practical improvements. Work directly with business owners to gather requirements, explain recommendations, manage revisions, and deliver projects independently. Support eCommerce growth through SEO, customer journey optimization, email marketing, and landing page improvements for paid ads.
SEO & Digital Marketing Specialist
January 1, 2019 - PresentConduct keyword research, competitor analysis, on-page SEO, content optimization, and website-structure improvements to strengthen visibility and engagement. Use analytics and search data to identify opportunities for improved customer acquisition and retention. Support lead generation and digital marketing activities across websites, email, and paid media.
Freelance Web Designer & WordPress Developer
January 1, 2019 - PresentBuild responsive WordPress and business websites with clear information architecture, mobile-friendly layouts, and lead-generation-focused page structures. Create landing pages and customer-facing experiences aligned with brand goals and conversion objectives. Maintain usability, structure, and performance while implementing client feedback and iterative improvements. (Also supports SEO and digital marketing activities through website updates and content/structure improvements.)
Education
Qualifications
Google Analytics Certification
September 6, 2025 - September 20, 2025Bachelor's Degree (Professional training in Shopify, eCommerce, UI/UX, web design, SEO and digital marketing)
January 11, 2030 - August 13, 2026Industry Experience
Other, Retail, Software & Internet, Professional Services, Media & Entertainment, Education
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