The visual identity of Olha Elas – By Lua Oller (Immigrant Women Support) was born from the need to transform stories into symbols. The creative process began with attentive listening to the journeys of migrant women and drew on visual references that blend boldness with tradition: from the disruptive designers of the 1980s, who challenged aesthetic and social norms, to the functional clarity of the Bauhaus school, which teaches that form and purpose go hand in hand.
The brand embodies this intersection of movement and structure. Its colors — green, blue, pink, and red, softened by beige-white — carry the symbolism of migration: the breaking and remaking of paths, the resilience, and the feminine power that renews itself with every journey.
Olha Elas is not just a visual identity. It is a graphic manifesto representing women who move, build, create, and resist. A visual system designed to expand across multiple platforms and media, accompanying the growth of a global network that supports, welcomes, and gives visibility to women’s experiences.
Thus, the brand establishes itself not merely as a graphic sign but as a space of collective strength — where design becomes a language of belonging and of the future. adobeillustrator logo graphicdesigner branding illustrator design…The visual identity of Olha Elas – By Lua Oller (Immigrant Women Support) was born from the need to transform stories into symbols. The creative process began with attentive listening to the journeys of migrant women and drew on visual references that blend boldness with tradition: from the disruptive designers of the 1980s, who challenged aesthetic and social norms, to the functional clarity of the Bauhaus school, which teaches that form and purpose go hand in hand.
The brand embodies this intersection of movement and structure. Its colors — green, blue, pink, and red, softened by beige-white — carry the symbolism of migration: the breaking and remaking of paths, the resilience, and the feminine power that renews itself with every journey.
Olha Elas is not just a visual identity. It is a graphic manifesto representing women who move, build, create, and resist. A visual system designed to expand across multiple platforms and media, accompanying the growth of a global network that supports, welcomes, and gives visibility to women’s experiences.
Thus, the brand establishes itself not merely as a graphic sign but as a space of collective strength — where design becomes a language of belonging and of the future. adobeillustrator logo graphicdesigner branding illustrator designWW…