Sam Itani

Led integration of TikTok Ads for advertisers by designing integrated client solutions, optimizing analytics, and driving measurable campaign performance. Built conversion-focused pipelines with pixel deployment and first-party data, enabling automated integrations to enhance campaign ROI. Grew automated Smart+ campaign revenue by 63% for 25 top regional clients in 6 months, collaborating with cross-functional teams on product strategy. Drove partnerships and guided innovation for ad signals optimization and cost reduction.

Led Google's regional mobile web/assets strategy in the Middle East and North Africa, aligning with a Better Web framework across MEN A. Increased mobile advertising revenue by $7.3M in one year via CRO for 35 key advertisers. Optimized Emirates Airlines’ page speed as a case study, and consulted with major agencies on UX/optimization programs. Trained staff on new service lines to build a substantial business pipeline.

Co-led flagship projects and contributed to VR/360° content development. Managed R&D and editorial teams, cutting-edge digital experiences, and partnerships with key tech stakeholders. Responsible for coordinating initiatives across the network and advancing innovative storytelling and technology adoption.