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Hi, I’m Sam Itani. I’m a Senior Frontend Engineer with 16+ years of experience building websites, mobile apps, and client solutions. I’m known for driving measurable performance in complex systems and steering client-side architectures with a hands-on, lead-by-example approach. I love turning ideas into practical, usable outcomes—reducing load times, improving ROI, and guiding teams toward best practices that deliver real results for customers and business partners.…Hi, I’m Sam Itani. I’m a Senior Frontend Engineer with 16+ years of experience building websites, mobile apps, and client solutions. I’m known for driving measurable performance in complex systems and steering client-side architectures with a hands-on, lead-by-example approach. I love turning ideas into practical, usable outcomes—reducing load times, improving ROI, and guiding teams toward best practices that deliver real results for customers and business partners.

Sam Itani

Front-End Developer, Web Developer, Full Stack Developer, +3

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Hi, I’m Sam Itani. I’m a Senior Frontend Engineer with 16+ years of experience building websites, mobile apps, and client solutions. I’m known for driving measurable performance in complex systems and steering client-side architectures with a hands-on, lead-by-example approach. I love turning ideas into practical, usable outcomes—reducing load times, improving ROI, and guiding teams toward best practices that deliver real results for customers and business partners.…Hi, I’m Sam Itani. I’m a Senior Frontend Engineer with 16+ years of experience building websites, mobile apps, and client solutions. I’m known for driving measurable performance in complex systems and steering client-side architectures with a hands-on, lead-by-example approach. I love turning ideas into practical, usable outcomes—reducing load times, improving ROI, and guiding teams toward best practices that deliver real results for customers and business partners.

Available to hire

Hi, I’m Sam Itani. I’m a Senior Frontend Engineer with 16+ years of experience building websites, mobile apps, and client solutions. I’m known for driving measurable performance in complex systems and steering client-side architectures with a hands-on, lead-by-example approach.

I love turning ideas into practical, usable outcomes—reducing load times, improving ROI, and guiding teams toward best practices that deliver real results for customers and business partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

Work Experience

Solutions Engineer at TikTok

October 1, 2023 - June 1, 2025

Led integration of TikTok Ads for advertisers by designing integrated client solutions, optimizing analytics, and driving measurable campaign performance. Built conversion-focused pipelines with pixel deployment and first-party data, enabling automated integrations to enhance campaign ROI. Grew automated Smart+ campaign revenue by 63% for 25 top regional clients in 6 months, collaborating with cross-functional teams on product strategy. Drove partnerships and guided innovation for ad signals optimization and cost reduction.

Mobile Assets Lead, MENA at Google

October 1, 2018 - January 1, 2023

Led Google's regional mobile web/assets strategy in the Middle East and North Africa, aligning with a Better Web framework across MEN A. Increased mobile advertising revenue by $7.3M in one year via CRO for 35 key advertisers. Optimized Emirates Airlines’ page speed as a case study, and consulted with major agencies on UX/optimization programs. Trained staff on new service lines to build a substantial business pipeline.

Project Lead at Al Jazeera Media Network

January 1, 2016 - January 1, 2018

Co-led flagship projects and contributed to VR/360° content development. Managed R&D and editorial teams, cutting-edge digital experiences, and partnerships with key tech stakeholders. Responsible for coordinating initiatives across the network and advancing innovative storytelling and technology adoption.

Senior Interactive Media Analyst at Al Jazeera Media Network

February 1, 2011 - February 1, 2014

Product management for flagship websites; implemented high-impact information architecture and user experience for new properties. Redesigned IA and user journeys for aljazeera.com using Agile workflows and oversaw UI for three new channels (including Al Jazeera Turkey and Al Jazeera America).

Innovation / Senior Researcher at Al Jazeera Media Network

February 1, 2014 - January 1, 2016

Pioneered Canvas Open Innovation initiative; integrated 3D printing and 360° video into the network and led large community events such as the Canvas Media Innovation Hackathon and Al Jazeera Innovation Challenge. Led product development and cross-functional collaboration across innovation programs.