I am a multidisciplinary designer and artist with over a decade of experience delivering impactful brand identity, editorial, and campaign visuals across government agencies, creative studios, and lifestyle brands. I excel at turning concepts into emotionally resonant, strategically aligned designs that boost engagement and brand consistency. I am proficient in Adobe Creative Suite, typography, and print production, and I have a proven track record of leading end-to-end projects from concept to final execution.\n\nI’m known for clear communication, creative problem solving, and reliable project ownership. My work has included streamlining design workflows, refreshing editorial layouts, and co-developing brand identity guidelines for major institutions. In my recent role with the Singapore Prison Service, I supported public engagement, branding initiatives, and digital communications, while helping modernize brand application and storytelling through the SPS Heritage Gallery.

Rahilah Binte Ramlan

I am a multidisciplinary designer and artist with over a decade of experience delivering impactful brand identity, editorial, and campaign visuals across government agencies, creative studios, and lifestyle brands. I excel at turning concepts into emotionally resonant, strategically aligned designs that boost engagement and brand consistency. I am proficient in Adobe Creative Suite, typography, and print production, and I have a proven track record of leading end-to-end projects from concept to final execution.\n\nI’m known for clear communication, creative problem solving, and reliable project ownership. My work has included streamlining design workflows, refreshing editorial layouts, and co-developing brand identity guidelines for major institutions. In my recent role with the Singapore Prison Service, I supported public engagement, branding initiatives, and digital communications, while helping modernize brand application and storytelling through the SPS Heritage Gallery.

Available to hire

I am a multidisciplinary designer and artist with over a decade of experience delivering impactful brand identity, editorial, and campaign visuals across government agencies, creative studios, and lifestyle brands. I excel at turning concepts into emotionally resonant, strategically aligned designs that boost engagement and brand consistency. I am proficient in Adobe Creative Suite, typography, and print production, and I have a proven track record of leading end-to-end projects from concept to final execution.\n\nI’m known for clear communication, creative problem solving, and reliable project ownership. My work has included streamlining design workflows, refreshing editorial layouts, and co-developing brand identity guidelines for major institutions. In my recent role with the Singapore Prison Service, I supported public engagement, branding initiatives, and digital communications, while helping modernize brand application and storytelling through the SPS Heritage Gallery.

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Language

English
Fluent

Work Experience

Assistant Executive, Graphic Design at Singapore Prison Service
February 28, 2025 - October 3, 2025
Remote graphic designer collaborating with Corporate Communications & Service Department to develop the SPS Brand Identity Guide and visual elements for social media; contributed to Heritage Gallery design and visitor engagement; supported brand image and communications.
Senior Graphic Artist at Digital Kitchen Studio Pte Ltd
January 31, 2019 - October 3, 2025
Art direction and graphic design across visual communication projects; presented work to stakeholders; supported proposal design for Managing Director; maintained media resources and client retainer work (Estee Lauder Group).
Senior Graphic Designer at Cosmopolitan Magazine
January 31, 2014 - October 3, 2025
Reported to Art Director; designed layouts for magazines; collaborated with editors and sales; created designs for promotions and events.
Senior Executive Designer at Odyssey Concepts Pte Ltd / Events’ Club Pte Ltd
January 31, 2011 - October 3, 2025
Meetings with clients for briefs and presentations; led brainstorming sessions; supported printers and operations; ensured project delivery within deadlines.
Freelance Illustrator / Artist at Pearson Education Southeast Asia Pte Ltd
January 1, 2005 - October 3, 2025
Created engaging textbook illustrations; developed characters and environments; adapted to various styles; used digital tools for publishing.
Graphic Designer, Assistant Executive at Singapore Prison Service
March 1, 2019 - February 28, 2025
Produced high-quality design assets to support public engagement, branding initiatives, and digital communications across SPS and the Yellow Ribbon Project. Co-developed the updated SPS Brand Identity Guide, ensuring consistent brand application. Designed visual content for social media, campaigns, and stakeholder communication channels, enhancing outreach and visibility. Contributed creative concepts and graphics for the SPS Heritage Gallery to enrich institutional storytelling and visitor experience.
Senior Graphic Artist at Expo AV Pte Ltd / Digital Kitchen Studio Pte Ltd
January 1, 2015 - January 31, 2019
Directed end-to-end design processes for lifestyle, beauty, and corporate clients. Developed and delivered high-impact pitch decks and proposals to support business opportunities. Served as lead designer for Esteé Lauder campaigns, overseeing design adaptation workflows to ensure brand consistency and quality across campaigns.
Senior Graphic Designer at Cosmopolitan Magazine
January 1, 2011 - January 31, 2014
Developed editorial layouts, feature articles, and advertorial pages in partnership with editors and writers. Designed promotional materials and event visuals supporting campaigns and advertiser partnerships. Refreshed recurring layout templates to improve readability and production efficiency; delivered high-volume editorial design for monthly publication cycles.
Senior Executive Designer at Odyssey Concepts /Events ’Club
January 1, 2010 - January 31, 2011
Led client briefings and design development for event branding; coordinated production with printers and operations. Delivered full event branding packages for corporate and lifestyle events with fast turnaround timelines.
Client Relations Executive at Fraser Serviced Residences
January 1, 2006 - January 31, 2009
Cultivated and maintained long-term relationships with existing clients, driving retention and satisfaction. Identified incremental revenue opportunities and managed client databases to support targeted engagement strategies. Directed diverse design initiatives including redesign of property amenities and promotional collateral, ensuring brand consistency and enhancing customer experience.
Freelance Illustrator at Pearson Education Southeast Asia
January 1, 2000 - December 31, 2005
Created original textbook illustrations, adapting to diverse art styles to meet varied educational and publishing requirements. Produced polished, high-quality digital artwork for publishing, ensuring visual consistency and professional standards across materials.
Senior Graphic Artist at AV Pte Ltd / Digital Kitchen Studio Pte Ltd
January 1, 2015 - January 1, 2019
Directed end-to-end design processes, from concept development to final production, for lifestyle, beauty, and corporate clients. Developed and delivered high-impact pitch decks and proposals to support business opportunities. Served as lead designer for the Estée Lauder Group, overseeing design adaptation workflows to ensure brand consistency and quality across campaigns. Key achievements include 100% on-time delivery for product adaptation artworks and a ~20% reduction in revision rounds through workflow improvements.
Senior Executive Designer at Odyssey Concepts / Events ’Club
January 1, 2010 - January 1, 2011
Led client briefings and design development for event branding and marketing. Coordinated production with printers and operations.

Education

Diploma in Product Design at Nanyang Polytechnic
January 11, 2030 - October 3, 2025
Advanced Diploma in Visual Communication at First Media Design School
January 11, 2030 - October 3, 2025
Advanced Diploma in Visual Communication at First Media Design School
January 1, 2007 - December 31, 2010
Diploma in Product Design at Nanyang Polytechnic
January 1, 2002 - December 31, 2005
Interact with Guests at PBS Marketing & Management Services Pte Ltd
January 1, 2008 - December 31, 2008
Work Safely at Tourism Management Institute of Singapore Pte Ltd
January 1, 2009 - December 31, 2009
Design Thinking Bootleg at ACP
January 1, 2019 - December 31, 2019
WSQ GenAI Bootcamp at Vertical Institute
January 1, 2025 - December 31, 2025
Advanced Diploma in Visual Communication at First Media Design School
January 1, 2007 - January 1, 2010
Diploma in Product Design at Nanyang Polytechnic
January 1, 2002 - January 1, 2005

Qualifications

Certified Trainer by ITE - Frasers Hospitality
January 1, 2008 - October 3, 2025
Extra Mile Award (Frasers Hospitality)
January 1, 2008 - October 3, 2025
Serviced Excellence Award (Silver Award)
January 1, 2019 - October 3, 2025
Design Thinking Bootcamp (ACP Singapore Prison Service)
January 1, 2018 - October 3, 2025
Commissioner’s Award
January 1, 2019 - October 3, 2025
Letter of Appreciation (Design for Lifeskills Programme)
January 1, 2023 - October 3, 2025
Letter of Appreciation (Singapore Prison Service Heritage Gallery)
January 1, 2023 - October 3, 2025
Interact with Guests
January 1, 2008 - December 31, 2008
Work Safely
January 1, 2009 - December 31, 2009
Design Thinking Bootleg
January 1, 2019 - December 31, 2019
WSQ GenAI Bootcamp
January 1, 2025 - December 31, 2025
Interact with Guests - PBS Marketing & Management Services Pte Ltd
January 1, 2008 - January 8, 2026
Work Safely - Tourism Management Institute of Singapore Pte Ltd
January 1, 2009 - January 8, 2026
Design Thinking Bootleg – ACP
January 1, 2019 - January 8, 2026
WSQ GenAI Bootcamp – Vertical Institute
January 1, 2025 - January 8, 2026

Industry Experience

Media & Entertainment, Education, Government, Professional Services, Other, Travel & Hospitality, Consumer Goods, Real Estate & Construction