Bill Arsalan

Freelance web development and design across CMS platforms, with a focus on responsive sites and practical, conversion-friendly implementations. Design mockups and prototypes, then convert them into fully functional web pages and web applications using PHP, Laravel, and JavaScript. Build and customize WordPress themes, plugins, and integrations, including payment gateway and third-party marketing/tool integrations.

Owned key parts of Xero Shoes’ website development and supported SEO and marketing initiatives. Customized themes and plugins, built custom pages using Elementor, and integrated forms with Forminator. Managed product listings, payment gateway integrations (Klarna, Stripe, PayPal), and shipping methods (FedEx, USPS, UPS). Implemented and supported email and conversion workflows with Klaviyo, promotions, and conversion tools like Fomo, Trustpilot, and Stamped.io. Conducted SEO audits using Ahrefs and Screaming Frog, and integrated services for fulfillment and data automation such as ShipHero and Fivetran.

Designed responsive web layouts and created/maintained marketing emails using HTML/CSS. Troubleshot UI issues using browser developer tools. Translated wireframes, prototypes, and mockups into high-quality, responsive web designs using HTML, CSS, and JavaScript. Maintained and updated websites using CMS platforms including WordPress, Webflow, and HubSpot.