I am an experienced illustrative designer with over ten years of experience in consumer product graphics. I specialize in developing and executing design direction for consumer products, digital ad collateral, and social media with a patient approach and adaptability to changes in strategy and client needs. Graduated from Art Center College of Design, I currently live in San Pedro, California. I have worked with clients such as Trader Joe’s, MGA Entertainment, and AR500 Body Armor, blending storytelling with strong design across packaging, branding, editorial illustration, and motion graphics. I enjoy collaborating closely with creative teams to create bold, engaging artwork that aligns with brand identities and resonates with target audiences.…

Bill Main

PRO

I am an experienced illustrative designer with over ten years of experience in consumer product graphics. I specialize in developing and executing design direction for consumer products, digital ad collateral, and social media with a patient approach and adaptability to changes in strategy and client needs. Graduated from Art Center College of Design, I currently live in San Pedro, California. I have worked with clients such as Trader Joe’s, MGA Entertainment, and AR500 Body Armor, blending storytelling with strong design across packaging, branding, editorial illustration, and motion graphics. I enjoy collaborating closely with creative teams to create bold, engaging artwork that aligns with brand identities and resonates with target audiences.…

Available to hire

I am an experienced illustrative designer with over ten years of experience in consumer product graphics. I specialize in developing and executing design direction for consumer products, digital ad collateral, and social media with a patient approach and adaptability to changes in strategy and client needs. Graduated from Art Center College of Design, I currently live in San Pedro, California.

I have worked with clients such as Trader Joe’s, MGA Entertainment, and AR500 Body Armor, blending storytelling with strong design across packaging, branding, editorial illustration, and motion graphics. I enjoy collaborating closely with creative teams to create bold, engaging artwork that aligns with brand identities and resonates with target audiences.

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Work Experience

Packaging Designer and Illustrator at Trader Joe’s
March 1, 2021 - August 25, 2025
Designed over 100 packages across various retail sections, creating final artwork for packaging, murals, event graphics, and marketing collateral. Developed and tested display copy, script, and handmade typefaces contributing to the visual identity of the brand. Designed and animated promotional graphics for Inside Trader Joe’s podcast and played a key role in shaping the style of their mascot, the Fearless Flyer, illustrating hundreds of assets in a 19th-century vintage aesthetic.
Lead Designer at AR500/Armored Republic Body Armor
June 1, 2024 - August 25, 2025
Led the company's rebrand from AR500 Body Armor, developing branding guidelines, logos, and best practices to ensure cohesive design across digital and print media. Directed creative for B2B and B2C ad campaigns, trade show booths, Amazon storefront graphics, and social media marketing. Refined the brand’s visual identity to better align with its mission.
Packaging Designer at MGA Entertainment
October 1, 2024 - Present
Create packaging and branding assets for an upcoming, confidential toy line. Develop eye-catching visuals that align with the brand’s identity to appeal to the target audience. Collaborate closely with the creative team to craft engaging packaging that enhances product storytelling while maintaining consistency across various brand touchpoints.
Designer • Creative Director at Bill Main Illustration and Design
August 1, 2007 - Present
Owner of Bill Main Illustration, creating bold, engaging artwork for clients such as WWE, Trader Joe’s, and MacMillan Publishing. Work spans packaging, branding, editorial illustration, and motion graphics, blending storytelling with strong design.

Education

Bachelor of Fine Arts - Illustration at ArtCenter College of Design
January 1, 2004 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Retail, Other, Consumer Goods, Professional Services
    uniE621 Crowbar Companies logo deck
    Logo and branding mockups for Crowbar Companies, a logistics company. logo graphicdesigner branding designer…
    uniE621 Marketing Branding - Health Care
    I was hired by a regional healthcare system to rebrand two major marketing campaigns. Working closely with their creative director, I refreshed existing materials and developed new collateral that aligned with their brand standards and campaign goals. Deliverables included digital ads, brochures, email templates, print ads, and social media graphics. branding graphicdesigner photo webdesigner designer…
    uniE621 Bozo the Clown – Send in the Bozos LP
    This full-length LP was a collaboration with David Arquette and musician Graham Wheeler, building on the Bozo EP we created together. I designed the entire visual identity for Send in the Bozos, drawing from vintage Bozo records and mid-century circus aesthetics to capture both nostalgia and a fresh, modern energy. The cover artwork puts Bozo front and center in a bold, cartoon style with hand-drawn typography and playful poster-like design. Inside the gatefold, fans get a massive collage of hundreds of photos from the record’s production and rare Bozo ephemera—you might even spot a clowned-up version of yours truly hiding in the mix. The vinyl itself carries the theme further: pressed on black wax with white “cream pie splatter” that makes every copy unique, like Bozo just lobbed a pie across the turntable. The packaging also includes some original art David created during the 2020 lockdowns, adding a personal touch without distracting from the main design. Beyond the LP, I also contributed to the branding for Rainbow Time Records, using the grooves of a record to form a rainbow motif and cement Bozo as the heart of their label’s identity. artdirection graphicdesigner branding illustrator designer logo…
    uniE621 Bozo the Clown Let Your Clown Out EP
    I had the honor of designing and illustrating the cover art for Bozo the Clown – Let Your Clown Out EP, a collaboration with David Arquette and musician Graham Wheeler. The goal was to create artwork that captured Bozo’s joyful, playful roots while feeling fresh and relevant for a new generation of listeners. To achieve this, I dug into vintage Bozo records and televised footage, studying how the character evolved through different eras. From there, I developed an illustrated style that paid homage to the original archetype while giving the design a bold, modern edge. Deliverables included: • Illustrated album cover artwork • Supporting visual assets for digital distribution and promotion • File preparation for both print and streaming platforms This project blended nostalgia with contemporary design, bringing one of America’s most iconic clowns back into the spotlight with a colorful, energetic visual identity.…
    uniE621 El Segundo Brewing Company T-Shirt
    Client: El Segundo Brewing Company Creative Director: Stone Cold Steve Austin The team at El Segundo Brewing Company found me from my prolific Instagram profile (@itsbillmain) and asked for a t-shirt design of Stone Cold Steve Austin's newly brewed American Lager beer for Christmas. The Texas Rattlesnake himself wanted his dog Brownie to be featured on the shirt. Tasked with my mission, I designed a costume for Steve that balanced the rough around the edges nature of his in-ring gear with the Jolly One, Old Saint Nick. illustrator designer tshirtdesign characterdesign…
    uniE621 Hopeless Romantic 25th Anniversary Album Cover
    Client: Bouncing Souls/Level Group Ltd. Creative Director: Bryan Keinlen The Bouncing Souls, known for their infectious brand of punk rock, were seeking an album cover for their 25th anniversary vinyl reissue of their classic album, Hopeless Romantic. Aligning with their forever-young vibe, I created an illustrated album sleeve that exudes the youthful energy of their music. I made sure to sneak in some Easter Eggs to satisfy even the Bouncing Souls’ most True Believers. illustrator albumcover illustration expertillustrator albumart cartoonillustration…