Beth Yap
Beth has more than a decade of experience performing, writing and producing music.
About
Beth has more than a decade of experience performing, writing and producing music. As an artist under the moniker Bitty (FKA bittymacbeth), she first turned heads as an Indie R&B/Soul artist in the Singapore music scene delivering jazzy vocal runs and funky bass riffs - simultaneously - on stage. Her Beauty For Ashes debut album launch sold out with zero paid marketing.
Since then, she’s amassed more than half a million Spotify streams and two viral 50 chart entries, Trace (Comfortable Sympathy) and fly… Her sleeper hit beautiful, in my skin, has amassed 2.5 million views on Youtube content. Even as a late adopter of Tiktok, she’s left a footprint there: her DIY stop-motion visualiser and reaction videos for her acoustic R&B pop song, mango, generated over 280K Tiktok views and over 1.75K likes.
Thanks to her sold out Mosaic Music Series debut with Singapore’s leading arts centre, Esplanade Theatres on the Bay, Bitty signed a publishing deal and as a writer with Warner Chappell Music. She’s written and/or produced music for Vogue, Garnier, Coca Cola, Foodpanda, the latter two of which won multiple advertising campaign awards. She’s also written an exclusive EP of future soul for library content giant, Storyblocks and written music for premium music library, Marmoset.
- 13 years' experience
- Joined July 2025
Skills· 12
Languages
- EnglishFluent
- ChineseAdvanced
- MalayIntermediate
- IndonesianIntermediate
Industry experience
- Media & Entertainment
- Consumer Goods
- Government
- Retail
Work experience· 9 roles
Serviced clients such as Ministry of Sustainability and Environment, Economic Development Board, and Unilever’s brands Dove, Lifebuoy, Knorr, Lipton, Magnum, Lux, Clear, Closeup, in key Asian and African markets. Managed music supervision processes by ingesting music briefs and brand lovekeys to curate library music that are consistent with brand's “sound”. Facilitated bespoke composition demo pitches by recommending composers that are suitable for each music brief and understand local cultural nuances and music landscapes. Conducted music licensing and rights management, including negotiating favourable quotations and music rights. Assisted with relationship management of existing accounts and maintaining client’s marketing strategies by serving as brand guardian for all music copyright contracting and archival.
Provided creative consultancy and supervised the creation of bespoke music and sound design for commercials, films and games to clients, advertising agencies and production houses. Crafted audio strategies across budgets, industries and audiences to ensure the success of every campaign. Managed live audio mix sessions with clients using creative problem solving, managing and resolving the concerns of multiple stakeholders at the same time. Produced vocal performances of celebrities, singers and rappers so as to uphold stylistic integrity and answer the client’s brief. Recorded vocals, composed, toplined and performed voiceovers on select projects. Maintained relationships with existing accounts by serving as brand guardian for all sound needs, even on tight schedules.
Directed and executed music and audio production for commercials, films, live performances comprising sound design, music composition and production, and voiceover production for clients such as Singapore Management University, National Gallery Singapore, Huawei, Bandwagon, Crimsonlogic and Hydragun. Directed creative campaigns to increase brand awareness, engagement or sales. Organised manpower, logistics, production timelines and administration to execute effectively and efficiently these projects.
Education
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