Beth has more than a decade of experience performing, writing and producing music. As an artist under the moniker Bitty (FKA bittymacbeth), she first turned heads as an Indie R&B/Soul artist in the Singapore music scene delivering jazzy vocal runs and funky bass riffs - simultaneously - on stage. Her Beauty For Ashes debut album launch sold out with zero paid marketing.
Since then, she’s amassed more than half a million Spotify streams and two viral 50 chart entries, Trace (Comfortable Sympathy) and fly… Her sleeper hit beautiful, in my skin, has amassed 2.5 million views on Youtube content. Even as a late adopter of Tiktok, she’s left a footprint there: her DIY stop-motion visualiser and reaction videos for her acoustic R&B pop song, mango, generated over 280K Tiktok views and over 1.75K likes.
Thanks to her sold out Mosaic Music Series debut with Singapore’s leading arts centre, Esplanade Theatres on the Bay, Bitty signed a publishing deal and as a writer with Warner Chappell Music. She’s written and/or produced music for Vogue, Garnier, Coca Cola, Foodpanda, the latter two of which won multiple advertising campaign awards. She’s also written an exclusive EP of future soul for library content giant, Storyblocks and written music for premium music library, Marmoset.
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