Beth has more than a decade of experience performing, writing and producing music. As an artist under the moniker Bitty (FKA bittymacbeth), she first turned heads as an Indie R&B/Soul artist in the Singapore music scene delivering jazzy vocal runs and funky bass riffs - simultaneously - on stage. Her Beauty For Ashes debut album launch sold out with zero paid marketing. Since then, she's amassed more than half a million Spotify streams and two viral 50 chart entries, Trace (Comfortable Sympathy) and fly.. Her sleeper hit beautiful, in my skin, has amassed 2.5 million views on Youtube content. Even as a late adopter of Tiktok, she's left a footprint there: her DIY stop-motion visualiser and reaction videos for her acoustic R&B pop song, mango, generated over 280K Tiktok views and over 1.75K likes. Thanks to her sold out Mosaic Music Series debut with Singapore's leading arts centre, Esplanade Theatres on the Bay, Bitty signed a publishing deal and as a writer with Warner Chappell Music. She's written and/or produced music for Vogue, Garnier, Coca Cola, Foodpanda, the latter two of which won multiple advertising campaign awards. She's also written an exclusive EP of future soul for library content giant, Storyblocks and written music for premium music library, Marmoset.

Beth Yap

Beth has more than a decade of experience performing, writing and producing music. As an artist under the moniker Bitty (FKA bittymacbeth), she first turned heads as an Indie R&B/Soul artist in the Singapore music scene delivering jazzy vocal runs and funky bass riffs - simultaneously - on stage. Her Beauty For Ashes debut album launch sold out with zero paid marketing. Since then, she's amassed more than half a million Spotify streams and two viral 50 chart entries, Trace (Comfortable Sympathy) and fly.. Her sleeper hit beautiful, in my skin, has amassed 2.5 million views on Youtube content. Even as a late adopter of Tiktok, she's left a footprint there: her DIY stop-motion visualiser and reaction videos for her acoustic R&B pop song, mango, generated over 280K Tiktok views and over 1.75K likes. Thanks to her sold out Mosaic Music Series debut with Singapore's leading arts centre, Esplanade Theatres on the Bay, Bitty signed a publishing deal and as a writer with Warner Chappell Music. She's written and/or produced music for Vogue, Garnier, Coca Cola, Foodpanda, the latter two of which won multiple advertising campaign awards. She's also written an exclusive EP of future soul for library content giant, Storyblocks and written music for premium music library, Marmoset.

Available to hire

Beth has more than a decade of experience performing, writing and producing music. As an artist under the moniker Bitty (FKA bittymacbeth), she first turned heads as an Indie R&B/Soul artist in the Singapore music scene delivering jazzy vocal runs and funky bass riffs - simultaneously - on stage. Her Beauty For Ashes debut album launch sold out with zero paid marketing.

Since then, she’s amassed more than half a million Spotify streams and two viral 50 chart entries, Trace (Comfortable Sympathy) and fly… Her sleeper hit beautiful, in my skin, has amassed 2.5 million views on Youtube content. Even as a late adopter of Tiktok, she’s left a footprint there: her DIY stop-motion visualiser and reaction videos for her acoustic R&B pop song, mango, generated over 280K Tiktok views and over 1.75K likes.

Thanks to her sold out Mosaic Music Series debut with Singapore’s leading arts centre, Esplanade Theatres on the Bay, Bitty signed a publishing deal and as a writer with Warner Chappell Music. She’s written and/or produced music for Vogue, Garnier, Coca Cola, Foodpanda, the latter two of which won multiple advertising campaign awards. She’s also written an exclusive EP of future soul for library content giant, Storyblocks and written music for premium music library, Marmoset.

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Language

English
Fluent
Chinese
Advanced
Malay
Intermediate
Indonesian
Intermediate

Work Experience

Artist & Repertoire Intern at S2S Pte Ltd, Singapore
April 30, 2013 - July 31, 2025
Produced digital and social media content and other marketing material by writing sales and marketing copy and editing photos and videos. Managed input of required metadata and edited audio samples for physical and digital sales.
Vocal/bass Instructor, Freelance at Singapore
September 30, 2014 - July 31, 2025
Gained more than 25 different students in 3 months, purely through organic reach and word of mouth. Crafted individually-tailored lesson plans for beginner and intermediate students based on students musical interests including Mandopop, Jazz, R&B, and Rock. Also coached volunteer musicians at Bethesda Katong Church for over 5 years on a monthly basis and held group vocal and bass workshops.
Assistant Soundman at Mediacorp Pte Ltd, Singapore
October 31, 2015 - July 31, 2025
Controlled music playback, mixed voice and instrument audio for stage monitoring, front-of-house and broadcast transmission for live and pre-recorded national television shows. Prepared and maintained microphones, in-ear monitoring devices and communication systems.
Music Supervision Assistant at Singapore Management University (SMU), Singapore
August 31, 2018 - July 31, 2025
Arranged and sequenced mock-ups, transcribed and prepared scores for instrumentalists and vocalists. Conceptualised segments of multidisciplinary arts production, rehearsed performers, and liaised with external vendors to ensure every aspect of production worked from start to finish. Curated themed music playlists and visual recap footage to showcase events in the best light.
Artist - bittymacbeth/Bitty at Singapore and Boston, MA
July 1, 2015 - Present
Written and produced/co-produced more than 20 songs which have amassed over 450,000 plays on Spotify alone and been featured on editorial playlists like Top Hits Singapore, New Music Friday in 8 countries and Spotify Singapore’s Viral 50 chart. Nominated for Best R&B/Soul Artist at Boston Music Awards 2018. Performed at more than 60 international live venues and festival stages including The Middle East (Boston, MA, USA), Pasar Singapura (Manhattan, NY, USA), Shine Festival, Singapore Night Festival, Bandwagon Riverboat. Performed on Singapore national TV programmes, Mediacorp Channel 5’s Countdown to 2017 and Channel U’s Schools Unlimited. Featured on radio station programmes on 987FM, Lush 99.5 (Singapore), WEMF (US), Asian Pop Radio (AU), E Jazz (KE) and Carribean Broadcast Network (US). Awarded NAC album and EP grants and managed budgets, timelines, freelance vendors deliverables and payment using project management tools. Updated NAC stakeholders in timely manner on changing
Library music composer at Storyblocks, Singapore
November 1, 2019 - Present
Composed music for stock music provider, Storyblocks, which has been licensed by 6,500 users and counting in at least 135 countries. Offered exclusive partnership in July 2020, and featured in March 2022 Artist Highlights.
Creative - Music and Design at Rawspark, Singapore
October 31, 2020 - July 31, 2025
Directed and executed music and audio production for commercials, films, live performances comprising sound design, music composition and production, and voiceover production for clients such as Singapore Management University, National Gallery Singapore, Huawei, Bandwagon, Crimsonlogic and Hydragun. Directed creative campaigns to increase brand awareness, engagement or sales. Organised manpower, logistics, production timelines and administration to execute effectively and efficiently these projects.
Music Coordinator at Big Sync Music, Singapore
June 30, 2022 - July 31, 2025
Serviced clients such as Ministry of Sustainability and Environment, Economic Development Board, and Unilever’s brands Dove, Lifebuoy, Knorr, Lipton, Magnum, Lux, Clear, Closeup, in key Asian and African markets. Managed music supervision processes by ingesting music briefs and brand lovekeys to curate library music that are consistent with brand's “sound”. Facilitated bespoke composition demo pitches by recommending composers that are suitable for each music brief and understand local cultural nuances and music landscapes. Conducted music licensing and rights management, including negotiating favourable quotations and music rights. Assisted with relationship management of existing accounts and maintaining client’s marketing strategies by serving as brand guardian for all music copyright contracting and archival.
Music Supervisor at Fuse Adventures in Audio, Singapore
June 1, 2022 - Present
Provided creative consultancy and supervised the creation of bespoke music and sound design for commercials, films and games to clients, advertising agencies and production houses. Crafted audio strategies across budgets, industries and audiences to ensure the success of every campaign. Managed live audio mix sessions with clients using creative problem solving, managing and resolving the concerns of multiple stakeholders at the same time. Produced vocal performances of celebrities, singers and rappers so as to uphold stylistic integrity and answer the client’s brief. Recorded vocals, composed, toplined and performed voiceovers on select projects. Maintained relationships with existing accounts by serving as brand guardian for all sound needs, even on tight schedules.

Education

Diploma at Singapore Polytechnic, Singapore
April 1, 2011 - February 28, 2014
Bachelor of Music at Berklee College of Music, Boston, MA
January 1, 2017 - August 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Government, Retail