Available to hire
I’m Carolina Diaz, a branding and design leader focused on shaping compelling brand stories and integrated marketing campaigns. With over a decade of experience spanning education, healthcare, and consumer goods, I help teams turn strategy into creative that drives engagement and growth. I excel at leading cross-functional teams, establishing brand systems, and delivering print and digital assets that stay on-brand and on-time.
I’m based in BC, Canada, and collaborate with partners worldwide. I love mentoring junior designers, developing data-informed content strategies, and translating complex ideas into clear visuals. When I’m not crafting campaigns, I’m exploring new design tools and platforms to keep our work fresh and effective.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Portuguese
Advanced
Work Experience
Lead Graphic Designer at Box Concepts Food Group
January 1, 2021 - June 1, 2024Utilized Adobe Creative Suite to design, edit and deliver print-ready, digital and web-optimized files while maintaining an organized asset library. Managed multiple projects simultaneously, prioritized tasks effectively, and met tight deadlines while maintaining design quality. Participated in brainstorming sessions and provided creative ideas for country-wide advertising campaigns. Proofread and edited copy for accuracy, grammar, and consistency.
Production Graphic Designer at BE Power Equipment
January 1, 2020 - December 31, 2021Executed innovative design concepts for digital and print materials, ensuring brand consistency across assets. Worked closely with clients and account managers to understand their needs and preferences. Collaborated with the team to meet project requirements, provided updates and incorporated feedback efficiently to refine designs. Proofread and edited product descriptions, user manuals and other content for accuracy, grammar, and consistency.
Graphic Designer & Marketing at Simon Fraser University Career & Volunteer Services Department
January 1, 2018 - December 31, 2018Participated in the planning, organization and execution stages of “The BIG Fair”, including staff management. Organized and conducted interviews with selected expert participants. Worked with cross-functional teams to ensure the needs of the advertising campaign were met. Developed and implemented a content marketing strategy that increased student engagement. Managed a content library, ensuring accuracy, consistency, and relevance of content.
Graphic Designer & Event Planner at Promove Eventos / GRAU Formaturas
January 1, 2015 - December 31, 2016Developed graduation themes, coordinated logistics and oversaw execution including venue selection, event design, and vendor management. Collaborated with clients and vendors to align design and event elements with school board expectations. Oversaw multiple projects and managed budgets, timelines, and deliverables. Designed souvenirs and uniforms for graduates.
Design & Photography at Penaranda Diseno y Fotografia
January 1, 2016 - December 31, 2017Image editing and enhancement by retouching images to enhance quality and visual appeal, ensuring high-resolution output for both digital and print formats. Participated in design brief meetings to gather project requirements and expectations for client campaigns.
Graphic Designer & Community Manager at Clarke, Modet & Co
January 1, 2015 - December 31, 2015Fostered a strong online and offline community by creating engaging content, moderating discussions and building relationships with clients. Managed social media channels and coordinated with internal teams to align messaging and initiatives. Designed professional layouts ensuring legibility and brand alignment. Provided print-ready and web-optimized files in required formats.
Digital Marketing & Sales at Monat Global
January 1, 2019 - December 31, 2021Developed and executed sales strategies, gathered customer feedback to optimize marketing and sales, resulting in a 95% customer retention rate. Represented the brand by actively engaging with customers and creating a positive brand experience to drive awareness and loyalty. Conducted market research to identify new business opportunities.
Hostess-Server-Bartender at Browns Socialhouse
January 1, 2019 - December 31, 2020Greeted and assisted guests, managed reservations, and created a welcoming atmosphere to enhance customer satisfaction. Maintained a high guest return rate. Promoted from Hostess to Server to Bartender within six months due to exceptional customer service and adaptability. Crafted and served beverages while maintaining quality and following safety regulations.
ESL English Tutor at Brighton English Centre
January 1, 2017 - December 31, 2018Developed and adapted lesson plans based on student needs, incorporating grammar, vocabulary, pronunciation, and cultural insights. Maintained 60-80% student return rate, leading to a 20-40% increase in revenue through referrals and continued enrollment.
Junior Graphic Designer & Photographer at Quadrado SAS
January 1, 2014 - December 31, 2014Captured natural, high-quality newborn portraits, ensuring proper lighting, composition and editing for professional results. Engaged with new parents arranging sessions and offering photo packages. Worked closely with senior designers and marketing team to refine designs and improve Adobe Creative Suite skills. Assisted in creating digital and print materials while maintaining brand consistency. Prepared digital files for print and collaborated with pre-press technicians.
Junior Graphic Designer & Pre-Press Apprentice at TFSV
January 1, 2013 - December 31, 2013Created graphics and layouts for newspapers and magazines. Learned printing processes, materials and equipment. Worked closely with pre-press technicians to review proofs and troubleshoot print issues.
Lead Graphic Designer at Box Concepts Food Group
January 1, 2021 - June 1, 2024Utilized Adobe Creative Suite to design, edit and deliver print-ready, digital and web-optimized files while maintaining an organized asset library. Managed multiple projects simultaneously, prioritized tasks effectively, and met tight deadlines while maintaining design quality. Participated in brainstorming sessions and provided creative ideas for country-wide advertising campaigns. Proofread and edited copy for accuracy, grammar, and consistency.
Production Graphic Designer at BE Power Equipment
January 1, 2020 - December 31, 2021Executed innovative design concepts for digital and print materials, ensuring brand consistency across assets. Worked closely with clients and account managers to understand their needs and preferences. Collaborated with the team to meet project requirements, provided updates and incorporated feedback efficiently to refine designs. Proofread and edited product descriptions, user manuals and other content for accuracy, grammar, and consistency.
Graphic Designer & Marketing at Simon Fraser University Career & Volunteer Services Department
January 1, 2018 - December 31, 2018Participated in the planning, organization and execution stages of "The BIG Fair", including staff management. Organized and conducted interviews with selected expert participants of "The BIG Fair". Worked with cross-functional teams to ensure the needs of the advertising campaign for "The BIG Fair" were met. Developed and implemented a content marketing strategy that increased student engagement with the department. Managed a content library, ensuring accuracy, consistency, and relevance of content.
Graphic Designer & Event Planner at Promove Eventos / GRAU Formaturas
January 1, 2015 - December 31, 2016Developed graduation themes, coordinated logistics and oversaw the execution, including venue selection, event design, and vendor management. Collaborated with clients and vendors to align design and event elements with school board expectations. Oversaw multiple projects and managed budgets, timelines, and deliverables for seamless execution. Designed souvenirs and uniforms for graduates.
Design & Photography at Penaranda Diseno y Fotografia
January 1, 2016 - December 31, 2017Image editing and enhancement by retouching images to enhance quality and visual appeal, while ensuring high-resolution output for both digital and print format. Participated in design brief meetings to gather project requirements and expectations for client campaigns.
Graphic Designer & Community Manager at Clarke, Modet & Co
January 1, 2015 - December 31, 2015Fostered a strong online and offline community by creating engaging content, moderating discussions and building relationships with clients and prospects to increase brand loyalty. Managed social media channels and coordinated with internal teams to align messaging and future initiatives. Designed professional layouts, ensuring legibility and brand identity alignment. Provided print-ready and web-optimized files in required formats.
Digital Marketing & Sales at Monat Global
January 1, 2019 - December 31, 2021Developed and executed sales strategies, gathered customer feedback to optimize marketing and sales, achieving a 95% customer retention rate. Represented the brand by actively engaging with customers, creating positive brand experiences to drive awareness and loyalty. Conducted market research to identify new business opportunities and target prospects.
Hostess-Server-Bartender at Browns Socialhouse
January 1, 2019 - December 31, 2020Greeted and assisted guests, managed reservations, and created a welcoming atmosphere to enhance customer satisfaction. Maintained a high guest return rate by building strong relationships, remembering guest preferences, and providing personalized service. Promoted from Hostess to Server to Bartender within six months due to exceptional customer service, performance, and adaptability. Crafted and served cocktails, beer, and beverages while adhering to quality standards and safety regulations.
ESL English Tutor at Brighton English Centre
January 1, 2017 - December 31, 2018Developed and adapted lesson plans based on students’ needs, incorporating grammar, vocabulary, pronunciation, and cultural insights for effective language acquisition. Maintained a 60-80% student return rate, leading to a 20-40% revenue increase through referrals and continued advanced lesson enrollment.
Junior Graphic Designer & Photographer at Quadrado SAS
January 1, 2014 - December 31, 2014Captured natural, high-quality newborn portraits, ensuring proper lighting and composition. Engaged with new parents to arrange sessions and offer additional photo packages. Worked with senior designers and marketing teams to refine designs and improve skills in Adobe Creative Suite. Assisted in creating digital and print materials including social media graphics, marketing collateral, and branding assets while maintaining brand consistency.
Junior Graphic Designer & Pre-Press Apprentice at TFSV
January 1, 2013 - December 31, 2013Prepared digital files for print, ensuring proper formatting, resolution, and color accuracy to meet production quality standards. Worked closely with pre-press technicians to review proofs, troubleshoot print issues, and learned printing processes, materials, and equipment. Created graphics and layouts for newspapers and magazines.
Lead Graphic Designer at Box Concepts Food Group - BC, Canada
January 1, 2021 - June 21, 2024Utilized Adobe Creative Suite to design, edit and deliver print-ready, digital and web-optimized files while maintaining an organized asset library. Managed multiple projects simultaneously, prioritized tasks effectively, and met tight deadlines while maintaining design quality. Participated in brainstorming sessions and provided creative ideas for country-wide advertising campaigns. Proofread and edited copy for accuracy, grammar, and consistency.
Production Graphic Designer at BE Power Equipment - BC, Canada
January 1, 2020 - December 31, 2021Executed innovative design concepts for digital and print materials, ensuring brand consistency across assets. Worked closely with clients and account managers to understand their needs and preferences. Collaborated with the team to meet project requirements, provided updates and incorporated feedback efficiently to refine designs. Proofread and edited product descriptions, user manuals and other content for accuracy, grammar, and consistency.
Graphic Designer & Marketing at Simon Fraser University Career & Volunteer Services Department - BC, Canada
January 1, 2018 - December 31, 2018Participated in the planning, organization and execution stages of “The BIG Fair”, including staff management. Organized and conducted interviews with selected expert participants of “The BIG Fair”. Worked with cross-functional teams, to ensure the needs of the advertising campaign for “The BIG Fair” were met. Developed and implemented a content marketing strategy that increased student engagement with the department. Managed a content library, ensuring accuracy, consistency, and relevance of content.
Graphic Designer & Event Planner at Promove Eventos / GRAU Formaturas - Santa Maria, RS, Brazil
January 1, 2015 - December 31, 2016Developed graduation themes, coordinated logistics and oversaw the execution, including venue selection, event design, and vendor management. Collaborated with clients and vendors, to align design and event elements with school board expectations. Oversaw multiple projects and managed budgets, timelines, and deliverables for seamless execution. Designed souvenirs and uniforms for graduates.
Design & Photography at Penaranda Diseno y Fotografia - Barranquilla, Colombia
January 1, 2016 - December 31, 2017Image editing and enhancement, by retouching images to enhance quality and visual appeal, while ensuring high-resolution output for both digital and print format. Participated in design brief meetings to gather project requirements and expectations for client campaigns.
Graphic Designer & Community Manager at Clarke, Modet & Co - Bogota, Colombia
January 1, 2015 - December 31, 2015Fostered a strong online and offline community by creating engaging content, moderating discussions and building relationships with clients and possible clients, to increase brand loyalty. Managed social media channels and coordinated with internal teams to align messaging and future initiatives. Designed professional layouts, to ensure legibility and alignment with the brand identity, balancing aesthetics and readability. Provided print-ready and web-optimized files in the required format.
Digital Marketing & Sales at Monat Global - Remote
January 1, 2019 - December 31, 2021Developed and executed sales strategies, gathered customer feedback to optimize marketing and sales, resulting in a 95% customer retention rate. Represented the brand by actively engaging with customers, and creating a positive brand experience to drive awareness and loyalty. Conducted market research to identify new business opportunities and target prospects.
Hostess-Server-Bartender at Browns Socialhouse - BC, Canada
January 1, 2019 - December 31, 2020Greeted and assisted guests, managed reservations, and created a welcoming atmosphere to enhance customer satisfaction. Maintained a high guest return rate during my shifts, by building strong relationships, remembering guest preferences and providing personalized exceptional service. Promoted from Hostess to Server to Bartender within six months, due to exceptional customer service, performance and adaptability in a fast-paced environment. Crafted and served cocktails, beer, and other beverages while maintaining high-quality standards, following recipes and alcohol safety regulations.
ESL English Tutor at Brighton English Centre - Pasto, Colombia
January 1, 2017 - December 31, 2018Developed and adapted lesson plans based on students’ needs, incorporating grammar, vocabulary, pronunciation, and cultural insights for effective language acquisition. Maintained a 60-80% student return rate, leading to a 20-40% increase in revenue through referrals and continued enrollment in advanced lessons.
Junior Graphic Designer & Photographer at Quadrado SAS - Bogota, Colombia
January 1, 2014 - December 31, 2014Captured natural, high-quality, newborn portraits at Clinica de la Mujer and Clinica de la Colina. Ensured proper lighting, composition and editing for professional results. Also engaged with new parents to arrange the sessions, while providing a comfortable photography experience, and offered additional photo packages for purchase. Worked closely with senior designers and marketing team to refine designs, incorporate feedback and improve technical skills in Adobe Creative Suite. Assisted in creating digital and print materials, including social media graphics, marketing collateral, branding assets, amongst others, while maintaining brand consistency. Prepared digital files for print, ensuring proper formatting, resolution, and colour accuracy to meet production quality standards. Worked closely with pre-press technicians to review proofs, troubleshoot print issues, and learned about printing processes, materials and equipment. Created graphics and layouts for newspapers and magazines.
Junior Graphic Designer & Pre-Press Apprentice at TFSV - Valledupar, Colombia
January 1, 2013 - December 31, 2013Created graphics and layouts for newspapers and magazines while learning pre-press processes. Gained initial practical experience in digital and print design under supervision.
Hostess / Bartender at Monat Global
January 1, 2019 - December 31, 2020Delivered personalized guest service by building rapport, remembering preferences, and managing reservations with attention to detail; promoted from Hostess to Bartender.
Host/Server/Bartender at Browns Social House
January 1, 2017 - December 31, 2018Developed customer service skills in a fast-paced hospitality setting, including hosting, serving, and bar duties.
Junior Graphic Designer & Photographer at Quadra SAS
January 1, 2013 - December 31, 2013Prepared digital files for print, ensuring proper formatting, resolution, and color accuracy; collaborated with pre-press technicians to review proofs and resolve issues; created graphics and layouts for newsrooms and magazines.
Education
Bachelor's Degree at Fundacion Tecnologica Autonoma de Bogota
January 1, 2011 - December 31, 2015Certificate at Douglas College
January 1, 2019 - December 31, 2020High School Diploma at Gimnasio del Norte
January 1, 2010 - December 31, 2010Bachelor at Fundacion Tecnologica Autonoma de Bogota
January 1, 2011 - December 31, 2015Marketing Management Certificate at Douglas College
January 1, 2019 - December 31, 2020Academic Bachelor - High School at Gimnasio del Norte
January 1, 2010 - December 31, 2010Marketing Management Certificate at Douglas College - BC, Canada
January 1, 2019 - December 31, 2020Graphic and Advertising Design Bachelor at Fundacion Tecnologica Autonoma de Bogota - Bogota, Colombia
January 1, 2011 - December 31, 2015Academic Bachelor - High School at Gimnasio del Norte - Valledupar, Colombia
January 1, 2010 - December 31, 2010Teacher Assistant 2D Animation at Fundación Tecnológica Autónoma de Bogotá
January 11, 2030 - May 11, 2026Qualifications
Viral Marketing & How to Craft Contagious Content
January 1, 2022 - December 31, 2022TEFL Certificate
January 1, 2025 - December 31, 2025TEFL Certificate
January 1, 2025 - December 31, 2025Viral Marketing & How to Craft Contagious Content
January 1, 2022 - December 31, 2022Meritorial / Laureate Thesis Award
January 1, 2015 - December 31, 2015Viral Marketing & How to Craft Contagious Content
January 1, 2022 - December 31, 2022TEFL Certificate
January 1, 2025 - December 31, 2025Teacher Assistant 2D Animation
January 11, 2030 - May 11, 2026Industry Experience
Consumer Goods, Retail, Education, Media & Entertainment, Professional Services, Travel & Hospitality, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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