Available to hire
Social-first strategist and content creator with 10+ years of experience building platform-native content across Instagram, TikTok, LinkedIn, YouTube, and YouTube Shorts. Known for always-on social operations, spotting cultural moments and trends early, and moving fast in ambiguous environments.
Built organic social and video functions from scratch across multiple companies, with strong creator/influencer collaboration and end-to-end production ownership—from strategy through scripting, talent coordination, publishing, and performance optimization.
Experience Level
Expert
Beginner
Language
English
Advanced
Work Experience
Creator in Residence / Short-Form Education Video Creator at SlaTE (Freelance / In Residence)
April 1, 2026 - PresentProduced short-form educational video content for social media managers at B2B SaaS companies. Owns a full creative pipeline—concepting, scripting, on-camera delivery, and directing platform-native editing. Translates real SMM pain points into educational videos that demonstrate product functionality.
Lead Social Media Manager / Social Media Manager at Looopio
July 1, 2025 - PresentBuilt and scaled Looopio’s organic social presence from scratch across LinkedIn and Instagram for a leading RFP and proposal management platform. Architected a FY26 people-first organic strategy leveraging internal influencers as primary reach drivers while using the brand account as credibility anchor and amplification hub. Owned end-to-end YouTube Shorts production (pre-production scripting/talent coordination and post-production direction). Designed an internal multi-tier influencer program (recruitment, onboarding framework, content pillar mapping, and operational guidelines). Led strategic campaign execution for multiple launches and reports; improved impressions, engagement, and engagement rate over a 9-month period.
Brand Manager (Digital) / Creator & Social Campaign Lead at KOHO
January 1, 2025 - July 1, 2025Developed and executed strategic organic social campaigns across Instagram, TikTok, and LinkedIn for a fintech brand. Led creator partnerships and influencer campaigns across micro-to-mega tiers, managed creative briefs, and handled performance reporting.
Trend & Pop Culture Consultant / Consultant (Social Video Trends) at Plot/ Trend & Pop Culture Consultant (Freelance)
January 1, 2024 - PresentAdvised brands on identifying emerging trends and cultural momentum by sourcing signals from social video. Provided strategic recommendations for authentic brand integration and delivered trend consulting to marketing teams to build culturally relevant content strategies.
Social Media Manager at Mydoh / RBC x (Mydoh, Social Media Manager)
April 1, 2023 - January 1, 2025Selected as Social Media Manager to build Mydoh’s organic social presence across Instagram, TikTok, YouTube Shorts, and LinkedIn within RBC enterprise brand governance. Owned YouTube Shorts end-to-end (content planning, scripting, publishing, and performance optimization). Grew the channel from zero to 500+ followers in six months and established a foundation for short-form video growth. Built a multi-platform content strategy with channel-specific approaches; managed editorial calendars and optimized posting workflows, driving app download growth and measurable follower/engagement improvements across platforms. Led a team of three with creative direction and cross-functional alignment with product marketing and sales.
Social Producer (First Social Producer) at QUO (Open Phone)
May 1, 2022 - April 1, 2023Helped strategize and build QUO’s official social channels from the ground up with a focus on audience and engagement growth. Produced, scripted, filmed, and edited end-to-end social video series (Taur’s Tutorials), managing full creative vision and technical execution across formats. Developed organic channel strategy for LinkedIn and X (Twitter), achieving strong follower and engagement growth; grew TikTok from zero to 5,000+ followers.
Senior Creative Social Producer (Editor / Oversight) at Hudson’s Bay Company
January 1, 2022 - May 1, 2022Executed editorial oversight for social content. Managed talent and creator relationships; sourced and coordinated on-set social video production. Guided brand voice to maintain cultural relevance for content creation.
Social Producer at Shopify
November 1, 2020 - January 1, 2022Contributed to global audience growth through storytelling and creator partnerships. Supported product launch campaigns resulting in a 127% increase in campaign engagements. Executed Instagram organic strategy (+9.9% YoY engagements). Introduced UGC to Shopify’s channels, resulting in Shopify’s highest-performing Reel (225K+ views). Received Webby Award recognition for Best Overall Social Presence (2022).
Education
Certificate - Intro to Creative Writing at University of Toronto
January 1, 2020 - July 7, 2026Diploma - Creative Photography at Humber College
January 1, 2011 - July 7, 2026Course - YouTube Insights: Crack The Algorithm at Coursera / YouTube
January 1, 2026 - July 7, 2026Qualifications
Industry Experience
Media & Entertainment, Financial Services, Software & Internet, Education, Professional Services
Experience Level
Expert
Beginner
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Toronto today.