Digital marketing specialist with a strong focus on content strategy, web and funnel optimization, and data-driven campaign support. Experience includes maintaining large product datasets in Excel, creating and managing digital content and websites, and supporting marketing communications activities. Skilled in e-commerce-focused content planning, client administration, and handling multiple requests and priorities. Background also includes managing course planning/scheduling and providing administrative and sales support, with a freelance mindset in digital marketing and content production.

Virginia Matthey

Digital marketing specialist with a strong focus on content strategy, web and funnel optimization, and data-driven campaign support. Experience includes maintaining large product datasets in Excel, creating and managing digital content and websites, and supporting marketing communications activities. Skilled in e-commerce-focused content planning, client administration, and handling multiple requests and priorities. Background also includes managing course planning/scheduling and providing administrative and sales support, with a freelance mindset in digital marketing and content production.

Available to hire

Digital marketing specialist with a strong focus on content strategy, web and funnel optimization, and data-driven campaign support. Experience includes maintaining large product datasets in Excel, creating and managing digital content and websites, and supporting marketing communications activities.

Skilled in e-commerce-focused content planning, client administration, and handling multiple requests and priorities. Background also includes managing course planning/scheduling and providing administrative and sales support, with a freelance mindset in digital marketing and content production.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Italian
Intermediate

Work Experience

Digital Marketing Specialist at virginia/digital marketing (freelance)
October 1, 2019 - Present
Managed digital marketing tasks related to content and communications: created and maintained digital content and supported marketing initiatives, including funnel-building and optimization through e-mail marketing. Ensured marketing information and content stayed current.
Digital Marketing Specialist at virginia/digital marketing (freelance)
October 1, 2019 - Present
Led independent digital marketing and content-related activities, including content creation and support for marketing and communication goals. Worked on maintaining and updating product-related data and content, and contributed to funnel optimization through e-mail marketing. Handled ongoing content and website needs while ensuring marketing deliverables aligned with strategy and performance goals.
Administrative Assistant at Posalu x SA, Bienne
August 1, 2017 - December 1, 2018
Provided administrative support for accounting, sales support, and purchasing departments. Supported daily operations across multiple functions and ensured documentation and administrative tasks were completed reliably.
Administrative Assistant / administrative support at pet.ch (previous employer not explicitly stated in role list)
August 1, 2015 - July 1, 2017
Assisted with administrative tasks including course planning and scheduling coordination. Managed client administration and documentation. Handled multiple client requests, priorities, and workflow in parallel.

Education

Bachelor in Business Administration at Haute Ecole de Gestion Arc
September 14, 2015 - October 31, 2019
Marketing & Communication specialization
Federal VET diploma in Business at Ecole Supérieure de Commerce
August 15, 2011 - July 16, 2011
Bachelor's degree at Haute école de gestion Arc, Neuchâtel
August 1, 2015 - October 1, 2019
E-Commerce Specialist at pet.ch Centre de langues in lingua, Bienne
March 1, 2022 - December 1, 2024

Qualifications

Business English Certificate Higher
November 1, 2017 - December 1, 2018
Nutrition, Women's health & Wellness Coach Certification
January 1, 2022 - October 31, 2022

Industry Experience

Education, Media & Entertainment, Other, Professional Services, Retail