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I’m a data-driven Communications and Marketing Specialist with 3+ years of experience leading digital growth for UK charities. I’m native English and a C2 French speaker, and I love turning audience insights into clear, measurable campaign strategy across email, social, web, and paid media—while partnering with stakeholders to deliver campaigns that really move results. From running acquisition and growth testing (including Google Ads and Meta) to managing CRM journeys in tools like Mailchimp, DotDigital, and GA4, I focus on performance, experimentation, and timely execution. I’ve led multi-channel campaigns that increased web traffic, boosted social reach, improved engagement and sell-out rates, and supported major events and media coverage—bringing together analytics, creative production, and project coordination.…I’m a data-driven Communications and Marketing Specialist with 3+ years of experience leading digital growth for UK charities. I’m native English and a C2 French speaker, and I love turning audience insights into clear, measurable campaign strategy across email, social, web, and paid media—while partnering with stakeholders to deliver campaigns that really move results. From running acquisition and growth testing (including Google Ads and Meta) to managing CRM journeys in tools like Mailchimp, DotDigital, and GA4, I focus on performance, experimentation, and timely execution. I’ve led multi-channel campaigns that increased web traffic, boosted social reach, improved engagement and sell-out rates, and supported major events and media coverage—bringing together analytics, creative production, and project coordination.

Iulia Teodorescu

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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I’m a data-driven Communications and Marketing Specialist with 3+ years of experience leading digital growth for UK charities. I’m native English and a C2 French speaker, and I love turning audience insights into clear, measurable campaign strategy across email, social, web, and paid media—while partnering with stakeholders to deliver campaigns that really move results. From running acquisition and growth testing (including Google Ads and Meta) to managing CRM journeys in tools like Mailchimp, DotDigital, and GA4, I focus on performance, experimentation, and timely execution. I’ve led multi-channel campaigns that increased web traffic, boosted social reach, improved engagement and sell-out rates, and supported major events and media coverage—bringing together analytics, creative production, and project coordination.…I’m a data-driven Communications and Marketing Specialist with 3+ years of experience leading digital growth for UK charities. I’m native English and a C2 French speaker, and I love turning audience insights into clear, measurable campaign strategy across email, social, web, and paid media—while partnering with stakeholders to deliver campaigns that really move results. From running acquisition and growth testing (including Google Ads and Meta) to managing CRM journeys in tools like Mailchimp, DotDigital, and GA4, I focus on performance, experimentation, and timely execution. I’ve led multi-channel campaigns that increased web traffic, boosted social reach, improved engagement and sell-out rates, and supported major events and media coverage—bringing together analytics, creative production, and project coordination.

Available to hire

I’m a data-driven Communications and Marketing Specialist with 3+ years of experience leading digital growth for UK charities. I’m native English and a C2 French speaker, and I love turning audience insights into clear, measurable campaign strategy across email, social, web, and paid media—while partnering with stakeholders to deliver campaigns that really move results.

From running acquisition and growth testing (including Google Ads and Meta) to managing CRM journeys in tools like Mailchimp, DotDigital, and GA4, I focus on performance, experimentation, and timely execution. I’ve led multi-channel campaigns that increased web traffic, boosted social reach, improved engagement and sell-out rates, and supported major events and media coverage—bringing together analytics, creative production, and project coordination.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Romanian, Moldavian, Moldovan

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Manager at The Bike Project

August 1, 2025 - August 1, 2026

Designed and executed a multi-channel acquisition and growth strategy across email, social media, web, and ads, managing a direct report. Delivered back-to-back campaigns that drove a 3x increase in web traffic and an 8x increase in Instagram reach year over year. Supported event planning for a highly successful fundraiser with James Acaster, including graphic design and project management. Led user acquisition campaigns across Meta and Google Ads, consistently exceeding conversion and revenue targets through creative testing and data optimization. Orchestrated outbound communications and partnerships with brands (e.g., Amazon, Bolt) and secured high-impact national media coverage in The Guardian and BBC One.

Marketing and Communications Officer (Maternity Cover) at Sands

August 1, 2024 - August 1, 2025

Launched a targeted multimedia campaign for healthcare professionals to reverse low engagement trends, using GA4 and Meta insights to optimize copy and creative; achieved double the reach and 100% sell-out rates with extensive waiting lists. Directed a high-priority advocacy campaigning strategy that surpassed engagement targets within 72 hours. Created campaign graphics and adapted content for multiple channels. Managed complex user journeys across WordPress, Mailchimp, and DotDigital to ensure seamless CRM integration for national campaigns. Independently briefed, created, and scheduled multimedia campaigns across a range of channels, reporting on and optimizing content with data and using tools including Facebook Ads Manager, Google Analytics, WordPress, Canva, and in-house CRM/CMS.

Communications Coordinator at Volunteer Centre Hackney

February 1, 2023 - August 1, 2024

Engineered an engagement strategy across the charity and its nine sub-brands, tripling website traffic and increasing Facebook CTR by 3x with zero ad spend through organic optimization. Managed brand and acquisition campaigns and helped surpass the core organizational target of increasing volunteer sign-ups by 21%. Led delivery and optimization across web development, email campaigns, organic socials, analytics, and CRM integration. Redesigned automated email welcome journeys, increasing average open rates by 19% (to a 60% average) and improving retention and conversion rates. Independently project-managed end-to-end development, A/B testing, and launch of a new organizational website and brand refresh within a strict 12-month timeframe.

Publishing Executive at Bookouture, Hachette

March 1, 2022 - February 1, 2023

Managed the production of 50+ audiobooks, ensuring delivery on time and on budget with some of the shortest delivery times in the industry. Navigated complex relationships between agents, authors, and designers to deliver high-volume marketing assets on aggressive schedules. Supported the marketing department by generating sales analysis and performance data reports to inform commissioning and positioning decisions. Represented the company at industry networking events, generating high-quality talent and acquisition leads with agents.

Assistant Editor at Heroic Books

September 1, 2021 - March 1, 2022

Identified key operational risks and collaborated directly with founders to develop a new business arm, demonstrating an entrepreneurial mindset. Wrote targeted automated email funnels and built relationships with partner organizations, resulting in a 40% increase in platform submissions. Regularly created content using Canva and Hootsuite for Twitter, Instagram, and Facebook aligned with campaign activity.