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Brand Manager with experience in developing and implementing marketing strategies for e-commerce and lifestyle brands. Results-driven, with a strong focus on market analysis and performance optimization, delivering omnichannel campaigns that support scalable growth.…

Iuliana Anghel

Social Media Manager, Influencer Marketing Manager, Marketing Strategist, +2

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Brand Manager with experience in developing and implementing marketing strategies for e-commerce and lifestyle brands. Results-driven, with a strong focus on market analysis and performance optimization, delivering omnichannel campaigns that support scalable growth.…

Available to hire

Brand Manager with experience in developing and implementing marketing strategies for e-commerce and lifestyle brands. Results-driven, with a strong focus on market analysis and performance optimization, delivering omnichannel campaigns that support scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Marketing Specialist at elefant.ro

May 1, 2021 - June 30, 2024

Implemented digital marketing and product marketing strategies. Organized and coordinated promotional campaigns and marketing projects. Created and delivered promotional materials (online & offline). Managed content across website, newsletters, and social media channels. Contributed to creative brainstorming and campaign concept development. Conducted market, competitor, and consumer behavior analysis. Collaborated with external suppliers and partners.

Brand Manager at Casta Software & Services SRL

July 24, 2024 - August 20, 2025

Developed and implemented annual strategic objectives for assigned brands; created and coordinated multi-channel communications plans; managed and grew social media presence across Facebook, Instagram, TikTok, and YouTube; coordinated influencer marketing and PR campaigns; conducted market and competitor analysis to optimize brand positioning; delivered performance reports and presentations to management. Implemented digital marketing and product marketing strategies; organized and coordinated promotional campaigns and marketing projects; created and delivered promotional materials (online & offline); managed content across websites, newsletters, and social media channels; contributed to creative brainstorming and campaign concept development; collaborated with external suppliers and partners.

Brand Manager

September 20, 2025 - Present

Currently responsible for coordinating marketing and performance activities for Vivre across multiple markets (RO, BG, HR). Defined and implemented digital marketing and paid media strategies with strong focus on ROAS and scalable growth. Led influencer marketing & PR campaigns; conducted market and competitor analysis; delivered performance reports and presentations to management. Implemented cross-channel marketing plans; organized promotional campaigns; managed content across websites, newsletters, and social channels; collaborated with cross-functional teams and external suppliers.