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I am a Creative Lead specializing in AI transformation and scalable creative systems. I navigate complex workflows with curiosity and collaborative energy, turning experiments into practical solutions that unlock creative ROI for enterprise clients, agencies, and internal teams.\n\nI partner with global brands and technology platforms to drive AI adoption, lead multicultural campaigns, and shape strategies at the intersection of creativity, technology, and business impact. I value clear storytelling, principled leadership, and hands-on problem solving that translates ideas into measurable results.…I am a Creative Lead specializing in AI transformation and scalable creative systems. I navigate complex workflows with curiosity and collaborative energy, turning experiments into practical solutions that unlock creative ROI for enterprise clients, agencies, and internal teams.\n\nI partner with global brands and technology platforms to drive AI adoption, lead multicultural campaigns, and shape strategies at the intersection of creativity, technology, and business impact. I value clear storytelling, principled leadership, and hands-on problem solving that translates ideas into measurable results.

Iuri Castelo

Creative Director, AI Strategy Consultant, Social Media Manager

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I am a Creative Lead specializing in AI transformation and scalable creative systems. I navigate complex workflows with curiosity and collaborative energy, turning experiments into practical solutions that unlock creative ROI for enterprise clients, agencies, and internal teams.\n\nI partner with global brands and technology platforms to drive AI adoption, lead multicultural campaigns, and shape strategies at the intersection of creativity, technology, and business impact. I value clear storytelling, principled leadership, and hands-on problem solving that translates ideas into measurable results.…I am a Creative Lead specializing in AI transformation and scalable creative systems. I navigate complex workflows with curiosity and collaborative energy, turning experiments into practical solutions that unlock creative ROI for enterprise clients, agencies, and internal teams.\n\nI partner with global brands and technology platforms to drive AI adoption, lead multicultural campaigns, and shape strategies at the intersection of creativity, technology, and business impact. I value clear storytelling, principled leadership, and hands-on problem solving that translates ideas into measurable results.

Available to hire

I am a Creative Lead specializing in AI transformation and scalable creative systems. I navigate complex workflows with curiosity and collaborative energy, turning experiments into practical solutions that unlock creative ROI for enterprise clients, agencies, and internal teams.\n\nI partner with global brands and technology platforms to drive AI adoption, lead multicultural campaigns, and shape strategies at the intersection of creativity, technology, and business impact. I value clear storytelling, principled leadership, and hands-on problem solving that translates ideas into measurable results.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Creative Lead at Google

May 1, 2019 - November 1, 2025

Partnered with Google's largest advertisers, agencies, and internal teams locally and globally to unlock creative potential, drive ROI and accelerate AI adoption. Led AI-enabled creative optimization initiatives, driving notable lift vs control assets and securing incremental investments. Recognized with industry awards, led multicultural campaigns, and developed AI systems and prototypes to transform campaign workflows. Selected member of AI testing teams and contributed to RFPs, pitches, and narratives shaping AI budgets.