New customer acquisition for a well-known menswear brand

B2C · E-Commerce · Menswear · Apr 2025 – Aug 2026
Agency project as parental leave cover, client anonymised. A well-known menswear brand with an online shop and its own stores in Germany.

Goal

• Win new customers across several channels
• Scale the budget without losing profitability

What I did

• Scaled the Meta Ads budget 1.9× while keeping returns high
• Launched Pinterest Ads as a completely new channel
• Managed and optimised Google Ads and Bing Ads in parallel
• Took over the full account management during the parental leave period

Result

• Meta Ads: +40% purchases at a ROAS above 10
• Google Ads: +14% revenue
• Pinterest Ads (new channel): ROAS 15.29 and 1,492 purchases
• A new, profitable channel added to the brand’s marketing mix

Channels: Google Ads · Meta Ads · Pinterest Ads · Bing Ads