Ivanishchuk Olha

Available to hire

I’m Olha Ivanishchuk, a performance marketing manager and freelance specialist with 9 years of experience running Google Ads and Meta Ads for e-commerce and lead generation across the DACH region.

About

I’m Olha Ivanishchuk, a performance marketing manager and freelance specialist with 9 years of experience running Google Ads and Meta Ads for e-commerce and lead generation across the DACH region. I focus on campaign strategy, conversion tracking, and systematic optimization—using A/B testing, reliable KPI reporting, and profitable scaling decisions based on ROAS, CPA, and CPL.

I manage multi-project ad budgets (often €200,000+ per month across parallel campaigns) and help teams grow results through conversion rate improvements, tracking that’s GDPR-compliant, and creative testing. I’ve delivered measurable outcomes such as strong ROAS growth, reduced cost metrics, and revenue increases for clients across industries including retail, education, hotels/leisure, and B2B lead generation.

  • Joined October 2026

Languages

  • GermanAdvanced
  • EnglishAdvanced

Industry experience

  • Retail
  • Travel & Hospitality
  • Education
  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Healthcare
  • Telecommunications
  • Gaming

More experts

Projects · 7

Own e-commerce: $920,000 revenue in 2 months

B2C · E-Commerce · Seasonal niche · own project, since 2017 My own online shop for artificial Christmas trees in Ukraine – the project where I started with paid advertising in 2017. Starting point A seasonal niche: most of the yearly revenue comes in just a few weeks Every advertising decision had a direct impact on my own money What I did Built and ran the Google Ads and Meta Ads campaigns myself Scaled the business every year from 2017 to 2021 Result $920,000 revenue in 2 months with a $75,000 ad budget Revenue doubled every year from 2017 to 2021 Since 2022 the project has been run by a small team, while I focus fully on client projects Why it matters for clients I treat every client budget like my own – because I know what it means to invest my own money in ads. Channels: Google Ads · Meta Ads

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2
B2B lead generation: cost per lead down 45%

B2B · Lead generation · Services · Google Ads Project work for an agency, client anonymised. A B2B service provider generating leads via Google Search Ads. Period: February–March 2026 compared with February–March 2025. Goal Generate leads at a lower cost Keep the lead volume close to the previous year with a much smaller budget Result Cost per lead reduced from €516 to €283 (−45%) 61 leads instead of 67 – with half the ad budget Same season compared year over year, so the numbers are directly comparable Channel: Google Search Ads

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2
Hotel chain: +192% revenue at only +22% cost

B2C · Hospitality · Hotel chain · multiple locations Team support on an agency project, client anonymised. One of the large hotel chains in Germany with campaigns for multiple locations. What I did Ongoing optimisation of Performance Max, Search and Hotel Center campaigns Monitored and maintained the Hotel Center setup Analysed search terms regularly Kept negative keyword lists up to date to protect the budget Result (Jan–Sep 2026 vs. previous year) +192% revenue at only +22% cost – revenue grew almost nine times faster than spend +22% clicks and +92% video views More than 25 million impressions and 1.7 million clicks Seven-figure revenue Channels: Google Ads · Performance Max · Search · Hotel Center

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2
From search-only to push marketing: €112 revenue per €1 ad spend

B2C · Leisure & Wellness · Tickets and vouchers · since May 2026 Agency project, client anonymised. A leisure and wellness provider in western Germany that sells tickets and gift vouchers online. Starting point The account ran search campaigns only Revenue was falling because fewer people searched for the brand directly The business depended on demand that already existed – no campaigns reached new guests What I did Added push marketing to pull, to reach people who were not searching yet Launched new acquisition campaigns with YouTube Shorts and image assets Continuously optimised the conversion campaigns for tickets and vouchers Developed and expanded ad copy and creatives together with the client Result (May–Sep 2026) Seven-figure revenue in only five months ROAS of 11,231% – around €112 revenue per €1 ad spend Cost-to-revenue ratio of only 0.89% 2.4 million impressions and almost 490,000 clicks Channels: Google Ads · Search · Performance Max · YouTube Shorts

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2
Profitable growth for a toy brand in North America

B2C · E-Commerce · Toys · Jan 2025 – Aug 2026 Agency project, client anonymised. A toy brand selling online in North America. Goal Increase revenue and purchases Scale the budget efficiently and test new approaches What I did Contributed to budget planning and allocation across channels Optimised the product feed Tested new campaigns and approaches Rewrote ad copy to be more emotional Helped improve the creative assets Result Google Ads: +80% revenue and +80% purchases at only +45% cost – ROAS up 24% Meta Ads (2025 vs. 2024): budget almost doubled, +70% purchases and +64% reach Cost per purchase on Meta stayed almost stable despite the larger budget Channels: Google Ads · Meta Ads Google Ads: compared with the previous period of equal length (May 2023 – Dec 2024). Meta Ads: calendar year 2025 vs. 2024.

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2
New customer acquisition for a well-known menswear brand

B2C · E-Commerce · Menswear · Apr 2025 – Aug 2026 Agency project as parental leave cover, client anonymised. A well-known menswear brand with an online shop and its own stores in Germany. Goal Win new customers across several channels Scale the budget without losing profitability What I did Scaled the Meta Ads budget 1.9× while keeping returns high Launched Pinterest Ads as a completely new channel Managed and optimised Google Ads and Bing Ads in parallel Took over the full account management during the parental leave period Result Meta Ads: +40% purchases at a ROAS above 10 Google Ads: +14% revenue Pinterest Ads (new channel): ROAS 15.29 and 1,492 purchases A new, profitable channel added to the brand's marketing mix Channels: Google Ads · Meta Ads · Pinterest Ads · Bing Ads

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2
International e-commerce scaling: ROAS from 669% to 1,266%

B2C · E-Commerce · Fashion · since 2022 Agency project, client anonymised. An international fashion online shop that I have been managing since 2022. Starting point (2022) The annual ad budget was roughly what the client spends in two months today Google: mainly Search with little Shopping; Meta was used only for brand awareness The product feed was not optimised, and advertising was seen as a cost rather than an investment What I did Developed the strategy and restructured the Google Ads and Meta Ads accounts Expanded to TikTok Ads, Pinterest Ads and Bing Introduced a clear focus on new customers and continuous testing Modelled budget and revenue scenarios so the client could invest in advertising with confidence Result (2022 → 2025, all platforms) ROAS grew from 669% to 1,266% Total revenue increased 2.74× The client significantly increased the marketing budget over four years Channels: Google Ads · Meta Ads · TikTok Ads · Pinterest Ads · Bing Revenue and ad spend are not disclosed for confidentiality reasons.

  • Digital Marketer
  • Growth Marketer
  • Marketing Analyst
  • +2

Work experience· 7 roles

Performance Marketing Manager · Analytica AAGmbHMay 2026 – Present · 7 mos

Google Ads and Meta Ads performance marketing for e-commerce and lead generation in the DACH region. Responsible for an average ad budget of €200,000 per month across up to 22 parallel projects, focusing on campaign strategy, conversion tracking, and A/B testing. Drives profitable scaling based on ROAS, CPA, and CPL while improving cost efficiency and tracking quality (including GDPR compliance).

Performance Marketing Manager · The School of MOJOMar 2026 – Present · 9 mos

Freelance Meta Ads and Google Ads management for an online education program with GDPR-compliant conversion tracking. Implemented tracking using Google Tag Manager and supported end-to-end confirmation from checkout through the confirmation page to ensure reliable attribution.

Social Media Manager · Webnetz GmbHFeb 2026 – Sep 2026 · 8 mos

Freelance performance-focused social media management with optimization for a hotel chain. Improved revenue by 192% while increasing ad spend only 22%, driving stronger efficiency and scalability.

Paid Traffic Specialist · Online Digital X GmbH & C. KGFeb 2026 – Present · 10 mos
Performance Marketing · Self-employed (DACH clients)Dec 2022 – Present · 4 yrs
Senior Performance Marketing Manager · Brandung GmbHMay 2022 – Sep 2026 · 4 yrs 5 mos
Owner (eCommerce projects) · Self-employedSep 2017 – Present · 9 yrs 3 mos

Education

Master in Psychology · European University2024 – 2026
Master in Logistics · National Technical University2008 – 2014
Bachelor in Finance · Interregional Academy of Personnel Management2008 – 2012

Certifications and awards

AI-Powered Performance Ads Certification2026 – 2027
Anthropic Badge2026
Google Ads Video Certification2026 – 2027
Google Ads Search Certification2026 – 2027

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