Hotel chain: +192% revenue at only +22% cost

B2C · Hospitality · Hotel chain · multiple locations
Team support on an agency project, client anonymised. One of the large hotel chains in Germany with campaigns for multiple locations.

What I did

• Ongoing optimisation of Performance Max, Search and Hotel Center campaigns
• Monitored and maintained the Hotel Center setup
• Analysed search terms regularly
• Kept negative keyword lists up to date to protect the budget

Result (Jan–Sep 2026 vs. previous year)

• +192% revenue at only +22% cost – revenue grew almost nine times faster than spend
• +22% clicks and +92% video views
• More than 25 million impressions and 1.7 million clicks
• Seven-figure revenue

Channels: Google Ads · Performance Max · Search · Hotel Center