Twine

Own e-commerce: $920,000 revenue in 2 months

Ivanishchuk Olha
Published

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  • Project creator

B2C · E-Commerce · Seasonal niche · own project, since 2017
My own online shop for artificial Christmas trees in Ukraine – the project where I started with paid advertising in 2017.

Starting point

  • A seasonal niche: most of the yearly revenue comes in just a few weeks
  • Every advertising decision had a direct impact on my own money

What I did

  • Built and ran the Google Ads and Meta Ads campaigns myself
  • Scaled the business every year from 2017 to 2021

Result

  • $920,000 revenue in 2 months with a $75,000 ad budget
  • Revenue doubled every year from 2017 to 2021
  • Since 2022 the project has been run by a small team, while I focus fully on client projects

Why it matters for clients
I treat every client budget like my own – because I know what it means to invest my own money in ads.

Channels: Google Ads · Meta Ads