Profitable growth for a toy brand in North America

B2C · E-Commerce · Toys · Jan 2025 – Aug 2026
Agency project, client anonymised. A toy brand selling online in North America.

Goal

• Increase revenue and purchases
• Scale the budget efficiently and test new approaches

What I did

• Contributed to budget planning and allocation across channels
• Optimised the product feed
• Tested new campaigns and approaches
• Rewrote ad copy to be more emotional
• Helped improve the creative assets

Result

• Google Ads: +80% revenue and +80% purchases at only +45% cost – ROAS up 24%
• Meta Ads (2025 vs. 2024): budget almost doubled, +70% purchases and +64% reach
• Cost per purchase on Meta stayed almost stable despite the larger budget

Channels: Google Ads · Meta Ads
Google Ads: compared with the previous period of equal length (May 2023 – Dec 2024). Meta Ads: calendar year 2025 vs. 2024.