From search-only to push marketing: €112 revenue per €1 ad spend

B2C · Leisure & Wellness · Tickets and vouchers · since May 2026
Agency project, client anonymised. A leisure and wellness provider in western Germany that sells tickets and gift vouchers online.

Starting point

• The account ran search campaigns only
• Revenue was falling because fewer people searched for the brand directly
• The business depended on demand that already existed – no campaigns reached new guests

What I did

• Added push marketing to pull, to reach people who were not searching yet
• Launched new acquisition campaigns with YouTube Shorts and image assets
• Continuously optimised the conversion campaigns for tickets and vouchers
• Developed and expanded ad copy and creatives together with the client

Result (May–Sep 2026)

• Seven-figure revenue in only five months
• ROAS of 11,231% – around €112 revenue per €1 ad spend
• Cost-to-revenue ratio of only 0.89%
• 2.4 million impressions and almost 490,000 clicks

Channels: Google Ads · Search · Performance Max · YouTube Shorts