Iván Adrián Luna Oyarvide

Conducted comprehensive SEO and AEO audits; implemented on-page, technical, and local SEO strategies. Managed social media content planning, copywriting, scheduling, and performance analysis. Implemented email marketing automations and CRM-driven follow-ups; architected a centralized CRM. Built an intelligent delivery system optimizing routes with real-time traffic data to reduce logistics costs. Automated recurring operations and internal reporting to remove bottlenecks.

Designed and deployed pipelines using n8n Cloud, Make, and Zapier to automate high-volume repetitive tasks — reducing manual workload by over 40%. Built AI Agents powered by Claude (Anthropic) and GPT to handle real-time customer inquiries, lead qualification, automated booking, and multi-step decision logic. Connected and orchestrated third-party APIs to create seamless automated ecosystems. Automated keyword research and content clustering with AI agents, achieving a 61% improvement in average search position (from 27.2 to 10.6). Developed conversion-focused sites (WordPress/Framer/Shopify and HTML) with AI-driven lead nurturing funnels and automated UX optimization.

Coordinated multi-stakeholder territorial monitoring projects aligned with national development strategies. Analyzed reports and data to support evidence-based strategic decision-making. Strengthened project management, communication, and analytical capabilities within cross-functional teams.