Hello! I’m Ivanna Rivera Velázquez, a curious and creative marketing student from Monterrey with hands-on experience crafting engaging social content and growing online communities. I thrive in active communities, love turning challenges into opportunities, and enjoy designing experiences that connect brands with people. My analytical and organized approach guides my work in digital marketing and content creation. I’m passionate about building authentic connections through thoughtful content, campaigns, and collaborative storytelling.

Ivanna Rivera Velázquez

Hello! I’m Ivanna Rivera Velázquez, a curious and creative marketing student from Monterrey with hands-on experience crafting engaging social content and growing online communities. I thrive in active communities, love turning challenges into opportunities, and enjoy designing experiences that connect brands with people. My analytical and organized approach guides my work in digital marketing and content creation. I’m passionate about building authentic connections through thoughtful content, campaigns, and collaborative storytelling.

Available to hire

Hello! I’m Ivanna Rivera Velázquez, a curious and creative marketing student from Monterrey with hands-on experience crafting engaging social content and growing online communities. I thrive in active communities, love turning challenges into opportunities, and enjoy designing experiences that connect brands with people.

My analytical and organized approach guides my work in digital marketing and content creation. I’m passionate about building authentic connections through thoughtful content, campaigns, and collaborative storytelling.

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Language

Spanish; Castilian
Advanced
English
Advanced
French
Beginner
Italian
Beginner

Work Experience

Content Creator at LILY RETANAILS
August 20, 2022 - September 30, 2025
Create content for the nail business; increase followers and sales; use of social media (Instagram); created the new logo, business cards, and banner design for the business, and added the content created on social media.
Content Creator at SPARKS UDEM PREPARATORY CONGRESS
March 31, 2022 - September 30, 2025
Created content for the Instagram account; managed daily stories for the event; produced the final video of the event.
Marketing Intern at Runiis Charity Race
May 1, 2025 - September 30, 2025
Management of pre-race events (social runs, hikes, significant events) for the Runiis community; ideation to promote other races.
Logistics Staff at The Largest Marketing Congress in Latin America (MKT FEST)
October 12, 2024 - September 30, 2025
People management for more than 1,000 attendees during three days; directed entrance/exit and seating logistics to improve operations.
Content Creator at TecSalud
July 20, 2025 - September 30, 2025
Content creation for Instagram and TikTok (reels); generated ideas for publicity for TecSalud Marketing Internship.
Content Creator at FEX1MÁS
August 1, 2023 - December 20, 2024
Created content for the association; increased followers and sponsors; managed Instagram, Facebook, and TikTok; produced 'A Day with Fex1Más' video.
Content Creator at UDEM Fundadores High Schools Students Society
August 1, 2020 - August 1, 2022
Created content for the Prepa UDEM Fundadores student association; increased social media engagement; conducted giveaways and posts; designed new logo, business cards, and banners; posted content on Instagram.
Content Creator at Lily Retanails
August 1, 2023 - March 20, 2024
Created content for nail business; increased followers and sales; designed new logo, business cards and banner; managed social media.
Content Creator at SPARKS - UDEM Preparatory Congress
March 1, 2022 - March 2, 2022
Managed Instagram account; created daily Instagram Stories for the event; produced final event video.

Education

Bachelor's in Marketing at Tecnológico de Monterrey, Campus MTY
January 11, 2030 - September 30, 2025
Bachelor's degree in Marketing International at Tecnológico de Monterrey, Campus MTY
January 11, 2030 - July 1, 2026
Semester Abroad at Franklin University Switzerland
August 1, 2025 - December 1, 2025

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet