🚀 Data-Driven Seasoned Full-Stack SEO & AI Workflow Automation Specialist 🚀 With over 20 years of experience blending programming, digital marketing, and data science, I specialise in leveraging AI-driven workflows to supercharge business growth. My professional journey includes 14+ years mastering Digital Marketing, SEO, ORM, SEM, and Internet Business Development, coupled with robust programming expertise in R, Python, PHP, SQL, JS and Matlab. Over the past 6 years, I've focused on high-growth niches including iGaming, FinTech, and Crypto, bringing a powerful blend of creativity, analytical rigor, and numerical precision to every project. As a seasoned entrepreneur, I've successfully founded two startups—one in the dynamic Music & Entertainment sector and another dedicated to cutting-edge SEO and ORM solutions. Native in English and Spanish, with proficiency in German, French, and Català, I'm currently deepening my expertise in Data Science and Machine Learning, specifically around AI-driven automation and innovative "Vibe Coding" practices.

Ivan Hernandez

🚀 Data-Driven Seasoned Full-Stack SEO & AI Workflow Automation Specialist 🚀 With over 20 years of experience blending programming, digital marketing, and data science, I specialise in leveraging AI-driven workflows to supercharge business growth. My professional journey includes 14+ years mastering Digital Marketing, SEO, ORM, SEM, and Internet Business Development, coupled with robust programming expertise in R, Python, PHP, SQL, JS and Matlab. Over the past 6 years, I've focused on high-growth niches including iGaming, FinTech, and Crypto, bringing a powerful blend of creativity, analytical rigor, and numerical precision to every project. As a seasoned entrepreneur, I've successfully founded two startups—one in the dynamic Music & Entertainment sector and another dedicated to cutting-edge SEO and ORM solutions. Native in English and Spanish, with proficiency in German, French, and Català, I'm currently deepening my expertise in Data Science and Machine Learning, specifically around AI-driven automation and innovative "Vibe Coding" practices.

Available to hire

🚀 Data-Driven Seasoned Full-Stack SEO & AI Workflow Automation Specialist 🚀

With over 20 years of experience blending programming, digital marketing, and data science, I specialise in leveraging AI-driven workflows to supercharge business growth. My professional journey includes 14+ years mastering Digital Marketing, SEO, ORM, SEM, and Internet Business Development, coupled with robust programming expertise in R, Python, PHP, SQL, JS and Matlab.

Over the past 6 years, I’ve focused on high-growth niches including iGaming, FinTech, and Crypto, bringing a powerful blend of creativity, analytical rigor, and numerical precision to every project.

As a seasoned entrepreneur, I’ve successfully founded two startups—one in the dynamic Music & Entertainment sector and another dedicated to cutting-edge SEO and ORM solutions.

Native in English and Spanish, with proficiency in German, French, and Català, I’m currently deepening my expertise in Data Science and Machine Learning, specifically around AI-driven automation and innovative “Vibe Coding” practices.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
French
Intermediate

Work Experience

Head of SEO at deVere Group
November 1, 2021 - Present
In charge of the SEO for the Global Operation in FinTech, Crypto and Global Financial Advisory. Leading a team of content writers and search marketers. Also driving Data Insights to the Marketing Department and Board of Directors.
Search Engine Optimization Manager at Blue Window Ltd
December 1, 2020 - November 30, 2021
SEO for the LATAM Desk. Onsite and Offsite SEO for LATAM websites. Monthly/Weekly performance reports. Recurrent SEO Audits. SEO Data Analysis in R/Python. Development of tools for SEO Data Analysis.
SEO Manager / Data Scientist at USA CBD Expo
July 1, 2020 - December 31, 2020
In charge of the SEO, UX improvements, Web and Search Data Analytics and Content Management for the company's websites.
SEO Specialist / Data & Analytics at Freelance
July 1, 2017 - July 31, 2020
SEO for websites, applications, and multiple online sources. Data & Analytics, Business Intelligence, Data Visualization. Data Science. Specialized in eMarketing.
SEO Manager at Health Metrica
September 1, 2019 - February 29, 2020
In charge of the SEO of the operation's website. Content creation and curation. On-page SEO strategies. SEO Tools optimization; link-building; reports and analytics.
Co-Founder and Content / Online Marketing Strategist at Danzeria
October 1, 2013 - June 30, 2017
Co-founded an online media for the Electronic Music scene; editorial direction; user acquisition campaigns across performance UA channels; content marketing strategy; PR and industry relations.
Managing Director of SEO and Online Marketing Strategies at Contenidoz
May 1, 2008 - March 31, 2017
SEO/SEM/ORM and Online Marketing agency for small and medium-sized companies; online reputation management; content for portals, social media and web pages; innovative social media strategies; web development; marketing automation.
Co-Founder at AqueloCompras.com
March 1, 1998 - June 30, 2001
Founder and COO of an early e-commerce solution; logistics, development, team management, business model development, and evaluation.
Treasurer at Nabors Industries
March 1, 1993 - April 30, 1995
Treasury operations including bank account balance, reconciliations, cost controls, payroll; governance and reporting.
Contract Specialist at ENSCO Offshore Drilling Inc
April 1, 1995 - September 1, 1996
Contract accounting, cost control, client negotiations and contractual clauses.
Contract Specialist at Oxy
September 1, 1996 - March 1, 1998
Contract accounting, budgets, accounts receivable, and cost structures; negotiation of contractual clauses with clients.

Education

Bachelor's degree in Mathematics and Computer Science at Universidad Simón Bolívar
January 1, 1991 - January 1, 1991
Licenciatura in Business Administration at Universidad Rafael Belloso Chacín
January 1, 2003 - January 1, 2003

Qualifications

Google Cloud Big Data and Machine Learning Fundamentals
January 1, 2022 - February 25, 2026
R Programming Course
January 1, 2021 - February 25, 2026
The Data Scientist's Toolbox (Coursera)
January 1, 2021 - February 25, 2026
Python 3 Programming Specialization (Coursera)
January 1, 2020 - February 25, 2026
Python Classes and Inheritance (Coursera)
January 1, 2020 - February 25, 2026
Python Functions, Files, and Dictionaries (Coursera)
January 1, 2020 - February 25, 2026
Introduction to Data Science (Coursera)
January 1, 2020 - February 25, 2026
Python Basics (Coursera)
January 1, 2020 - February 25, 2026

Industry Experience

Financial Services, Gaming, Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more