I'm a Growth Marketing professional with a passion for helping businesses grow and thrive, particularly in the SaaS space. With 5+ years of experience in both B2B and B2C environments, I've had the pleasure of working on strategic planning and innovative digital marketing campaigns. From managing teams and budgets to executing successful campaigns across SEM, PPC, and social media, I've been fortunate to play a role in transforming SaaS companies and startups into recognized industry players. I love diving into data analytics to uncover new growth opportunities and working closely with cross-functional teams to ensure our strategies not only attract new customers but also keep them coming back. I'm driven by a passion for leveraging technology and insights to drive meaningful business results and am always excited to explore new ways to make an impact.

Ivan Rocha

I'm a Growth Marketing professional with a passion for helping businesses grow and thrive, particularly in the SaaS space. With 5+ years of experience in both B2B and B2C environments, I've had the pleasure of working on strategic planning and innovative digital marketing campaigns. From managing teams and budgets to executing successful campaigns across SEM, PPC, and social media, I've been fortunate to play a role in transforming SaaS companies and startups into recognized industry players. I love diving into data analytics to uncover new growth opportunities and working closely with cross-functional teams to ensure our strategies not only attract new customers but also keep them coming back. I'm driven by a passion for leveraging technology and insights to drive meaningful business results and am always excited to explore new ways to make an impact.

Available to hire

I’m a Growth Marketing professional with a passion for helping businesses grow and thrive, particularly in the SaaS space. With 5+ years of experience in both B2B and B2C environments, I’ve had the pleasure of working on strategic planning and innovative digital marketing campaigns. From managing teams and budgets to executing successful campaigns across SEM, PPC, and social media, I’ve been fortunate to play a role in transforming SaaS companies and startups into recognized industry players.

I love diving into data analytics to uncover new growth opportunities and working closely with cross-functional teams to ensure our strategies not only attract new customers but also keep them coming back. I’m driven by a passion for leveraging technology and insights to drive meaningful business results and am always excited to explore new ways to make an impact.

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Work Experience

Head of Growth at Pulse.ly
November 1, 2024 - October 27, 2025
Opened a platform to move from 'nice-to-have' to 'must-have' for ICP, improving product-market fit. Increased inbound lead generation by 4x and reduced reliance on outbound. Led cross-functional initiatives to accelerate growth and optimize onboarding.
Growth Hacking Manager at Mobilu
October 31, 2024 - October 31, 2024
Defined GTM strategies to drive SaaS growth within budget constraints; led go-to-market initiatives and improved brand positioning in the Direct Sales software industry. Executed SEM, PPC, and social campaigns to accelerate user growth.
Growth Marketing Lead at Bravon
December 31, 2022 - December 31, 2022
Designed growth strategies for an M&A SaaS platform targeting fintech and legal industries. Supported the company’s acquisition by Arendt (> $100M annual revenue). Ran PLG experiments, optimized conversion funnels and activation metrics. Implemented SEO, SEM, PPC, directories and social media initiatives.
Digital Marketing Assistant at Avnocon
October 31, 2020 - October 31, 2020
Managed digital campaigns: Google Ads, Facebook Ads, LinkedIn Ads. Created and managed social media content; developed WordPress and WooCommerce sites. Executed email campaigns, SEO, app store optimization, analytics, and copywriting.
Marketing Intelligence Intern at Laureate International Universities
June 30, 2019 - June 30, 2019
Analyzed market trends and competitor strategies to support revenue growth; contributed to data-driven marketing initiatives and competitive intelligence efforts.

Education

Postgraduate Degree in Digital Marketing at IPAM
January 1, 2019 - December 31, 2020
Bachelor's Degree in Marketing Management at IPAM
January 1, 2016 - December 31, 2019
Education Tools Training at PD Online Academy
January 1, 2022 - December 31, 2023

Qualifications

Education Tools Training
January 11, 2030 - October 27, 2025

Industry Experience

Software & Internet, Professional Services, Education