Creative Lead & Digital Marketing Specialist at Voodoo Marketing

Led end-to-end multi-channel campaigns across social, email, and paid channels to grow brands and deliver measurable ROI. Established brand guidelines for consistency across digital media and packaging. Managed a creative team, delivering high-quality assets and ensuring on-time delivery. Optimized eCommerce touchpoints and product content to improve conversions. Built partnerships with AFL, Bulla, Chobani, Essendon FC, and NEC to deliver high-impact campaigns.

Digital Marketing & E-Commerce Specialist at VOODOO MARKETING

Led end-to-end digital marketing, campaign execution, and creative direction across multiple brands, delivering high-performing content and measurable outcomes. Planned and executed integrated digital campaigns across social, email (EDM), and web to drive engagement, traffic, and conversions. Developed campaign concepts and translated briefs into high-impact visuals and multi-channel content. Produced performance-driven creative for paid and organic channels, optimizing content for Meta campaigns and audience engagement. Monitored and optimized campaign performance using GA4 and Meta Ads, refining creative, targeting, and messaging to improve ROI. Delivered eCommerce campaigns and product launches through digital marketing initiatives, increasing visibility and online sales. Collaborated with clients and internal teams to align campaign objectives with brand and commercial goals. Maintained brand consistency across all digital touchpoints. Drove substantial sales growth for Australian

Digital Marketing & E-Commerce Specialist at The Hotel Windsor

Optimised end-to-end eCommerce experience to drive online revenue, improved customer journey, and increase booking retention. Led end-to-end eCommerce optimization, improving UX, navigation and mobile experience to increase conversions. Refined site structure and product categorization to enhance usability and discoverability. Optimised product and content to drive engagement and purchase intent. Implemented customer journey improvements that increased booking retention and repeat engagement.

Graphic & Web Designer at Clear Bridge Group

Delivered graphic and web design solutions across multiple brands, supporting cohesive branding and effective marketing execution. Designed marketing assets across digital and print, including social media, presentations, and branded collateral. Developed logos, visual identities, and branding guidelines to ensure consistency across all touchpoints. Produced outdoor signage and large-format print, maintaining quality and brand alignment. Managed website updates and content, improving usability and overall user experience.