This was a national economic congress for students, celebrating its ninth edition and held over four days in April. The goal was to create a large-scale event that connected students from across the country with industry professionals while highlighting new developments in digital technology and economics.

As part of the core coordination team, I contributed to both the creative strategy and operational execution of the project. From the initial pitch, our team reimagined the event almost entirely — building a refreshed identity and structure while maintaining a few key elements from previous editions.

My responsibilities included:

• Designing and managing the event’s brand identity, along with promotional materials such as trailers, social media campaigns, and printed assets.

• Collaborating with HR and logistics teams to recruit and coordinate volunteers, speakers, and partners.

• Developing and implementing communication plans to maintain consistent engagement with participants and sponsors.

A key challenge was balancing creativity with organization, ensuring that every design and marketing decision aligned with the project’s goals, budget, and timeline. To streamline collaboration, we used a simple project management system using Google Sheets and weekly team check-ins — a structure that kept everyone aligned and efficient.

The event exceeded expectations, reaching its registration targets ahead of schedule and receiving highly positive feedback from both participants and guest speakers. Beyond measurable results, the project strengthened the university’s reputation for impactful, student-led initiatives and demonstrated the power of combining strategy, design, and teamwork in event promotion.