Membership Consultant at X-Active Gym

Achieved 30% of monthly sales targets for new membership sign-ups, becoming the second-best performing staff member Conducted facility tours and consultations, tailoring pitches to individual goals to drive conversion rates Managed inbound and outbound leads from multiple channels (web enquiries, referrals, walk-ins, phone), and ensured timely follow-up Nurtured cold and warm leads through consistent, personalised communication to re-engage lapsed prospects Created promotional content and offers for social platforms (IG and TikTok) to support membership acquisition drives Designed and executed targeted email campaigns to nurture leads and promote membership offers

Senior Marketing Coordinator at Hai Money

Consistently exceeded KPIs by generating 15 or more qualified leads per month through targeted social media campaigns and email marketing (EDMs). Created and managed engaging content across LinkedIn, Instagram, and Red Note using Canva, Capcut, and RenderForest. Founded and produced the “Achieve With Ali” podcast series on LinkedIn, handling concept creation, video production, and editing. Expanded the company’s brand presence through collaborations with leading lenders and experienced brokers. Planned and executed EDM campaigns using Mailchimp to a database of 9K+ subscribers, achieving an average click-through rate of 2.5%. Managed sponsorship marketing by planning event agendas, liaising with sponsors, creating sponsorship packages, managing budgets, and developing post-event promotional materials to create lasting engagement. Authored articles that were featured across leading industry media companies, including Australian Broker News, The Adviser, and Mortgage Professional Australia to increase brand presence. Jointly led the planning and execution of corporate events for up to 100 attendees, including the company’s official launch and Riders In Finance event. Received outstanding feedback, with over 90% of attendees rating the event 4/5 and higher on satisfaction, likelihood to attend future events, and overall execution.

Academic Tutor and Administrative Assistant at James An College

Taught one-on-one and group classes (10+ students) across primary and high school subjects, supported administrative tasks, managed scheduling and invoicing, and contributed to classroom operations.