I'm a strategic marketing professional with over 7 years of experience in driving brand growth and digital performance across Brazil, Portugal, and the U.S. I combine data-driven decision-making with creativity to achieve exceptional results in the marketing space. My passion lies in helping brands thrive through innovative strategies and engaging content.

Izabel Freitas

I'm a strategic marketing professional with over 7 years of experience in driving brand growth and digital performance across Brazil, Portugal, and the U.S. I combine data-driven decision-making with creativity to achieve exceptional results in the marketing space. My passion lies in helping brands thrive through innovative strategies and engaging content.

Available to hire

I’m a strategic marketing professional with over 7 years of experience in driving brand growth and digital performance across Brazil, Portugal, and the U.S. I combine data-driven decision-making with creativity to achieve exceptional results in the marketing space. My passion lies in helping brands thrive through innovative strategies and engaging content.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Marketing Manager & Strategist at ZEBBA
January 1, 2019 - January 1, 2025
Managed €5,000/month in Meta and Google Ads for clients in health, aesthetics, and wellness industries. Increased Instagram engagement by 45% through storytelling-based content strategy. Achieved 30% ROAS and 28% ROI in campaigns for a prosthetics lab, combining segmented media buying and creative testing.
Event & Marketing Coordinator at HY
January 1, 2018 - January 1, 2019
Led project and event management for corporate clients, focusing on logistics and team supervision. Provided simultaneous English ↔ Portuguese translation during live corporate sessions.
Marketing Assistant (B2B) at HEDCO Corp
January 1, 2017 - December 31, 2017
Managed social media channels, focusing on strategic content and brand alignment. Created graphic and video content, increasing reach across platforms.

Education

Bachelor in Business Administration at Universidade da Beira Interior
January 1, 2023 - January 1, 2026
Bachelor in Marketing at ONM – Escola de Negócios e Empreendedorismo
January 1, 2018 - January 1, 2022

Qualifications

Certificate in Neuromarketing
March 1, 2019 - March 21, 2019

Industry Experience

Healthcare