Marketing professional with over 7 years of experience in both B2C and B2B environments. Skilled in developing and executing omni-channel campaigns that drive engagement and commercial results. Experienced in collaborating with brands, partners, agencies, clients, and top-tier talent to deliver impactful marketing initiatives. Adept at combining creativity with strategic thinking, with proven hands-on experience in team leadership and campaign management.

Marketing professional with over 7 years of experience in both B2C and B2B environments. Skilled in developing and executing omni-channel campaigns that drive engagement and commercial results. Experienced in collaborating with brands, partners, agencies, clients, and top-tier talent to deliver impactful marketing initiatives. Adept at combining creativity with strategic thinking, with proven hands-on experience in team leadership and campaign management.

Available to hire

Marketing professional with over 7 years of experience in both B2C and B2B environments. Skilled in developing and executing omni-channel campaigns that drive engagement and commercial results. Experienced in collaborating with brands, partners, agencies, clients, and top-tier talent to deliver impactful marketing initiatives. Adept at combining creativity with strategic thinking, with proven hands-on experience in team leadership and campaign management.

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Language

English
Fluent

Work Experience

Senior Brand Activation Manager at Wagamama
January 1, 2024 - Present
Led end-to-end omnichannel brand activation campaigns across partnerships with Nike, Adidas, Puma, New Balance and Under Armour; defined brand strategy, managed multi-channel budgets, and steered cross-functional teams; built annual marketing plans, executed partner campaigns, PR and social initiatives; launched loyalty program and drove engagement and brand loyalty.
Trade Marketing Manager at Wagamama
January 1, 2023 - January 1, 2024
Developed trade marketing strategies to drive in-restaurant and off-premise growth; led partner campaigns; collaborated with sales, marketing and operations; delivered ROI improvements and seasonal promotions.
Marketing Manager at Frasers Group / Ink Digital
January 1, 2020 - January 1, 2022
Led marketing initiatives across football, rugby and gaming brands within Frasers Group; oversaw social media, email, e-commerce and retail activations; coordinated with internal teams and external agencies to deliver performance improvements.
Marketing Manager / Account Coordinator / Social Media Manager at Frasers Group / Ink Digital
January 1, 2018 - January 1, 2020
Managed full campaign budgets, including tracking, forecasting, and reporting to ensure alignment with client KPIs. Owned the development and management of campaign critical paths, ensuring all internal teams were aligned and deliverables met strategic objectives. Supported the Account Manager in crafting effective campaign briefs, translating client goals into actionable marketing activity. Conceptualised, pitched, and launched a social-led, interactive loyalty programme, securing investment from key brand partners and building a highly engaged community. Led end-to-end strategy, content planning, and community management across social platforms, successfully growing engagement and brand loyalty. Oversaw on-the-ground activations, including a campaign launch in Los Angeles, enhancing global brand reach and customer connection.

Education

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Qualifications

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Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet