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Art Director and Senior Designer with 20+ years of experience building brands through thoughtful design, visual storytelling, and integrated campaigns. Experienced across branding, packaging, digital, social, lifestyle, beauty, fashion, and food & beverage brands. Known for combining strong creative strategy with hands-on execution, bringing both big-picture thinking and meticulous attention to craft.…Art Director and Senior Designer with 20+ years of experience building brands through thoughtful design, visual storytelling, and integrated campaigns. Experienced across branding, packaging, digital, social, lifestyle, beauty, fashion, and food & beverage brands. Known for combining strong creative strategy with hands-on execution, bringing both big-picture thinking and meticulous attention to craft.

Jacky Wasserman

Art Director, Graphic Designer, Creative Director, +3

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Art Director and Senior Designer with 20+ years of experience building brands through thoughtful design, visual storytelling, and integrated campaigns. Experienced across branding, packaging, digital, social, lifestyle, beauty, fashion, and food & beverage brands. Known for combining strong creative strategy with hands-on execution, bringing both big-picture thinking and meticulous attention to craft.…Art Director and Senior Designer with 20+ years of experience building brands through thoughtful design, visual storytelling, and integrated campaigns. Experienced across branding, packaging, digital, social, lifestyle, beauty, fashion, and food & beverage brands. Known for combining strong creative strategy with hands-on execution, bringing both big-picture thinking and meticulous attention to craft.

Available to hire

Art Director and Senior Designer with 20+ years of experience building brands through thoughtful design, visual storytelling, and integrated campaigns. Experienced across branding, packaging, digital, social, lifestyle, beauty, fashion, and food & beverage brands. Known for combining strong creative strategy with hands-on execution, bringing both big-picture thinking and meticulous attention to craft.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Graphic Designer at BEETxBEET

January 1, 2023 - January 1, 2026

Built a mission-driven lifestyle apparel brand from concept to launch; directed brand identity, packaging, web, social, and content strategy; produced and art directed brand photoshoots; designed experiential retail displays and pop-up booths; managed influencer partnerships, brand collaborations, and DTC campaigns; oversaw end-to-end customer experience.

Owner & Designer at Alternative Apparel

January 1, 2014 - January 1, 2022

Owned creative development across print, digital, and retail initiatives for a sustainable fashion brand; led marketing campaigns across email, eCommerce, and in-store displays; designed compelling sales collateral and brand decks to close B2B and DTC opportunities; partnered with cross-functional teams for integrated campaigns with strong seasonal cohesion.

Senior Graphic Designer at The Icebox

January 1, 2014 - January 1, 2015

Managed and led a team of 5 creatives delivering branded merchandise and apparel for high-profile clients (New Balance, American Cancer Society, HRC, Atlanta Hawks, Arby’s, etc.); oversaw all stages of the creative process from client discovery to production; directed photography, illustration, and print production; collaborated with internal sales and merchandising teams to deliver tailored design solutions.

Art Director

January 1, 2010 - January 1, 2013

Led creative direction and design output across projects; managed multi-disciplinary teams and collaborated with clients to deliver branded campaigns.