I am a strategic marketing leader with 10+ years of experience driving go-to-market strategy, ABM programs, demand generation, field marketing, and full-funnel campaign execution for fast-scaling B2B and B2C brands. I specialize in building repeatable GTM engines, aligning sales + marketing, managing cross-functional teams, and deploying multi-channel campaigns that accelerate pipeline and revenue. Known for blending strategic clarity with hands-on execution, I’ve activated 80+ events, built ABM motions from scratch, launched content systems that convert, and supported high-growth teams with GTM sequencing, messaging, and demand programs. I bring a builder’s mindset and the operational discipline to turn insights into revenue-generating motion.…

Jaclyn Moran

I am a strategic marketing leader with 10+ years of experience driving go-to-market strategy, ABM programs, demand generation, field marketing, and full-funnel campaign execution for fast-scaling B2B and B2C brands. I specialize in building repeatable GTM engines, aligning sales + marketing, managing cross-functional teams, and deploying multi-channel campaigns that accelerate pipeline and revenue. Known for blending strategic clarity with hands-on execution, I’ve activated 80+ events, built ABM motions from scratch, launched content systems that convert, and supported high-growth teams with GTM sequencing, messaging, and demand programs. I bring a builder’s mindset and the operational discipline to turn insights into revenue-generating motion.…

Available to hire

I am a strategic marketing leader with 10+ years of experience driving go-to-market strategy, ABM programs, demand generation, field marketing, and full-funnel campaign execution for fast-scaling B2B and B2C brands. I specialize in building repeatable GTM engines, aligning sales + marketing, managing cross-functional teams, and deploying multi-channel campaigns that accelerate pipeline and revenue.

Known for blending strategic clarity with hands-on execution, I’ve activated 80+ events, built ABM motions from scratch, launched content systems that convert, and supported high-growth teams with GTM sequencing, messaging, and demand programs. I bring a builder’s mindset and the operational discipline to turn insights into revenue-generating motion.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder, Fractional CMO at WBF Consulting Group
March 1, 2024 - November 19, 2025
Lead strategist and visionary behind brand systems and marketing campaigns for purpose-led founders and scaling teams.
Account Executive, Strategic Partnerships at Fortem International
September 1, 2021 - September 1, 2021
Owned strategic partnerships, ABM, and post-event sales alignment for global trade show campaigns.
Event & Marketing Manager at Shoma Group
July 1, 2020 - July 1, 2020
Orchestrated branded events and lifestyle activations for real estate and community-driven campaigns.
Marketing Events Manager at ARC Technology Solutions
August 1, 2019 - August 1, 2019
Built and executed regional event strategy integrated with digital lead generation.
Field Marketing Manager | Event Producer at MKTG, Mosaic, Live Marketing
September 1, 2018 - September 1, 2018
Delivered experiential strategies for national tech and lifestyle clients; Led CRM-integrated activations and produced memorable brand moments across conferences and field campaigns.
Account Executive at Fortem International
March 1, 2021 - September 1, 2021
Owned ABM strategy, sponsorship growth, and GTM alignment across global trade shows with event GTM, sales enablement, and CRM optimization. Built ABM playbooks targeting high-value accounts with tailored messaging and multi-touch sequences. Increased client retention by 40% through pre-event GTM, on-site activation, and post-event nurture. Led GTM activation across content, sales, and marketing teams to improve lead quality and conversions; created segmentation, scoring, and CRM workflows; managed sponsorship pitches, renewals, and high-impact partnership programs.
Event & Marketing Manager (Contract) at Shoma Group
March 1, 2020 - July 1, 2020
Directed experiential outreach for community lifestyle events; expanded brand activations through integrated paid and organic campaigns. Drove 35% lift in RSVPs via influencer collaborations and content, secured 175+ vendors, and managed budgets, vendor contracts, and onsite teams; boosted cultural engagement by storytelling and onsite experiences.
Marketing Events Manager at ARC Technology Solutions
September 1, 2018 - August 1, 2019
Led integrated event strategy across three regions, connecting field activities to GTM operations. Executed 80+ regional events, webinars, and association activations; built pre-event, at-event, and post-event nurture workflows to improve pipeline quality; strengthened credibility with association partnerships; managed event teams, budgets, logistics, and vendor relationships.
Field Marketing Manager / Event Producer at MKTG • Mosaic • Live Marketing
August 1, 2014 - September 1, 2018
Executed experiential programs for global tech, lifestyle, and CPG brands. Increased pipeline velocity by 15% through CRM-integrated on-site activations; managed on-site teams of 10–30 and ensured brand consistency and high-quality execution; produced conferences, large-scale events, product demos, and community activations.
Field Marketing Manager / Event Producer at MKTG Mosaic Live Marketing
August 1, 2014 - September 1, 2018
Activated experiential programs for global tech, lifestyle, and CPG brands; increased pipeline velocity by 15% through CRM-integrated on-site activations; managed on-site teams of 10–30 and ensured brand consistency; produced conferences, large-scale events, product demos, and community activations.

Education

Bachelor of Arts in Political Science at California State University, East Bay
January 11, 2030 - January 1, 2013
B.A. at California State University, East Bay
January 11, 2030 - December 5, 2025
Bachelor of Arts in Political Science at California State University, East Bay
January 11, 2030 - December 16, 2025
B.A. Political Science at California State University, East Bay
January 11, 2030 - December 22, 2025

Qualifications

ABM Demand Generation Certified
January 11, 2030 - November 19, 2025
Demandbase ABM Certification
January 11, 2030 - December 5, 2025
Meta Ads Certification
January 11, 2030 - December 5, 2025
LinkedIn Campaign Manager Certification
January 11, 2030 - December 5, 2025
HubSpot Marketing Certification
January 11, 2030 - December 5, 2025
Salesforce + Pardot Workflow Optimization
January 11, 2030 - December 5, 2025
Google Analytics Certification
January 11, 2030 - December 5, 2025
ABM Certification
January 11, 2030 - December 16, 2025
Meta Ads Certification
January 11, 2030 - December 16, 2025
LinkedIn Campaign Manager Certification
January 11, 2030 - December 16, 2025
HubSpot Marketing Certification
January 11, 2030 - December 16, 2025
Salesforce
January 11, 2030 - December 16, 2025
Demandbase ABM Certification
January 11, 2030 - December 22, 2025
Meta Ads
January 11, 2030 - December 22, 2025
LinkedIn Campaign Manager
January 11, 2030 - December 22, 2025
HubSpot Marketing
January 11, 2030 - December 22, 2025
Google Analytics
January 11, 2030 - December 22, 2025
Salesforce + Pardot Workflow Optimization
January 11, 2030 - December 22, 2025

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Travel & Hospitality, Other
    paper 3 Phased Project for ICP Development , Sales Enablement and GTM strategy

    I broke this project down to explain how I would lead strategy and execution for a company who needed help developing GTM strategy and Sales Enablement strategy for their business.

    They were stuck on who their ICP was and not having the right tech stack to support the sales team.

    The goal was to move them from chaos to clarity with an identity led GTM strategy that utilized account based principles.

    I focused on content development for Linkedin, Email and Paid ads and developed partner marketing, trade show strategy plus a full 360 GTM strategy.

    At the end of this project they had a clear roadmap on how to properly position themselves as thought leaders in their space.

    paper Case Studies
    Here are a few case studies to reference…