Jaclyn Moran

Available to hire

I am a strategic marketing leader with 10+ years of experience driving go-to-market strategy, ABM programs, demand generation, field marketing, and full-funnel campaign execution for fast-scaling B2B and B2C brands.

About

I am a strategic marketing leader with 10+ years of experience driving go-to-market strategy, ABM programs, demand generation, field marketing, and full-funnel campaign execution for fast-scaling B2B and B2C brands. I specialize in building repeatable GTM engines, aligning sales + marketing, managing cross-functional teams, and deploying multi-channel campaigns that accelerate pipeline and revenue.

Known for blending strategic clarity with hands-on execution, I’ve activated 80+ events, built ABM motions from scratch, launched content systems that convert, and supported high-growth teams with GTM sequencing, messaging, and demand programs. I bring a builder’s mindset and the operational discipline to turn insights into revenue-generating motion.

  • Joined November 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Real Estate & Construction
  • Software & Internet
  • Travel & Hospitality
  • Other

More experts in Miami, United States

Projects · 2

I broke this project down to explain how I would lead strategy and execution for a company who needed help developing GTM strategy and Sales Enablement strategy for their business.

They were stuck on who their ICP was and not having the right tech stack to support the sales team.

The goal was to move them from chaos to clarity with an identity led GTM strategy that utilized account based principles.

I focused on content development for Linkedin, Email and Paid ads and developed partner marketing, trade show strategy plus a full 360 GTM strategy.

At the end of this project they had a clear roadmap on how to properly position themselves as thought leaders in their space.

3 Phased Project for ICP Development , Sales Enablement and GTM strategy
  • Fractional CMO
Case Studies

Here are a few case studies to reference

  • Marketing Consultant

Work experience· 10 roles

Founder, Fractional CMO · WBF Consulting GroupMar 2024 – Nov 2025 · 1 yr 9 mos

Lead strategist and visionary behind brand systems and marketing campaigns for purpose-led founders and scaling teams.

Account Executive, Strategic Partnerships · Fortem InternationalSep 2021 – Sep 2021 · 1 mo

Owned strategic partnerships, ABM, and post-event sales alignment for global trade show campaigns.

Account Executive · Fortem InternationalMar 2021 – Sep 2021 · 7 mos

Owned ABM strategy, sponsorship growth, and GTM alignment across global trade shows with event GTM, sales enablement, and CRM optimization. Built ABM playbooks targeting high-value accounts with tailored messaging and multi-touch sequences. Increased client retention by 40% through pre-event GTM, on-site activation, and post-event nurture. Led GTM activation across content, sales, and marketing teams to improve lead quality and conversions; created segmentation, scoring, and CRM workflows; managed sponsorship pitches, renewals, and high-impact partnership programs.

Event & Marketing Manager · Shoma GroupJul 2020 – Jul 2020 · 1 mo
Event & Marketing Manager (Contract) · Shoma GroupMar 2020 – Jul 2020 · 5 mos
Marketing Events Manager · ARC Technology SolutionsAug 2019 – Aug 2019 · 1 mo
Marketing Events Manager · ARC Technology SolutionsSep 2018 – Aug 2019 · 1 yr
Field Marketing Manager | Event Producer · MKTG, Mosaic, Live MarketingSep 2018 – Sep 2018 · 1 mo

Education

Bachelor of Arts in Political Science · California State University, East Bay2030 – 2013
B.A. · California State University, East Bay2030 – 2025
Bachelor of Arts in Political Science · California State University, East Bay2030 – 2025
B.A. Political Science · California State University, East Bay2030 – 2025

Certifications and awards· 18

ABM Demand Generation Certified2030 – 2025
Demandbase ABM Certification2030 – 2025
Meta Ads Certification2030 – 2025
LinkedIn Campaign Manager Certification2030 – 2025

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