3 Phased Project for ICP Development , Sales Enablement and GTM strategy

I broke this project down to explain how I would lead strategy and execution for a company who needed help developing GTM strategy and Sales Enablement strategy for their business.

They were stuck on who their ICP was and not having the right tech stack to support the sales team.

The goal was to move them from chaos to clarity with an identity led GTM strategy that utilized account based principles.

I focused on content development for Linkedin, Email and Paid ads and developed partner marketing, trade show strategy plus a full 360 GTM strategy.

At the end of this project they had a clear roadmap on how to properly position themselves as thought leaders in their space.