Jacob Graaff
I’m Jacob Graaff, a lead product and experience designer based in Sydney with over 30 years of experience designing enterprise-grade, user-centered digital platforms for government, financial services, and…
About
I’m Jacob Graaff, a lead product and experience designer based in Sydney with over 30 years of experience designing enterprise-grade, user-centered digital platforms for government, financial services, and technology—audiences this project targets. I excel at turning complex, technical subjects into intuitive, visually compelling experiences that build credibility and drive conversion.
My approach blends structured discovery, modern design systems, accessibility, and clear handover. I’ve delivered measurable business results (for example, a 32% increase in lead conversions during Suntory Oceania’s B2B redesign) and I’m skilled at guiding teams from insight through to scalable delivery. I’d be delighted to collaborate with Twine and your client to create a cybersecurity website that communicates leadership, trust, and clarity.
- 15 years' experience
- Joined July 2025
Industry experience
- Government
- Consumer Goods
- Agriculture & Mining
- Financial Services
- Professional Services
- Media & Entertainment
- Retail
- Software & Internet
- Education
More experts in Sydney, Australia
- AI Strategy Consultants for hire in Sydney, Australia
- Animators for hire in Sydney, Australia
- Brand Designers for hire in Sydney, Australia
- Creative Directors for hire in Sydney, Australia
- Designers for hire in Sydney, Australia
- Graphic Designers for hire in Sydney, Australia
- Product Designers for hire in Sydney, Australia
- UX Designers for hire in Sydney, Australia
- UX Writers for hire in Sydney, Australia
Work experience· 31 roles
Led UX design across large-scale digital transformation programs for cybersecurity, finance, and government clients. Embedded design processes into SAP-heavy enterprise environments.
Partnered with major Australian brands across government, FMCG, agriculture, and retail. Led teams to deliver omnichannel customer experience across B2B/B2C portals on SAP Composable Storefront and Adobe Experience Manager platforms. Facilitated CX workshops with key stakeholders and embedded design processes into SAP-heavy enterprise environments.
Partnered with major Australian brands across government, FMCG, agriculture, and retail. Led teams to deliver omnichannel customer experience across B2B/B2C portals on SAP Composable Storefront & Adobe Experience Manager. Facilitated CX workshops with stakeholders across IT, product, and operations. Embedded design processes into SAP-heavy enterprise environments. Clients included Christchurch City Council, Suntory Oceano, NZ Defense Force, IP Fertilisers.
Education· 7
Certifications and awards· 5
Hire Jacob Graaff today
Post a job and invite Jacob, or contact them directly. No hidden commission.