I'm a social media marketer and content strategist with over three years of experience helping organizations grow their online presence through engaging, data-driven content. I specialize in Instagram, Facebook, LinkedIn, YouTube, and digital marketing strategy, managing everything from content planning and creation to analytics, community management, and campaign execution. Whether it's developing a content calendar, producing compelling photo and video content, writing copy, or optimizing performance based on insights, I enjoy turning ideas into content that connects with audiences and delivers measurable results. Throughout my career, I've managed social media for both nonprofit and corporate organizations, creating campaigns that have reached hundreds of thousands of people while increasing engagement, brand awareness, fundraising, and community growth. I'm experienced with Meta Business Suite, Hootsuite, Google Analytics, Canva, Adobe Creative Cloud, and other industry-standard marketing tools. One of my biggest passions is working with pet and animal-related brands. As the Animal Care & Marketing Coordinator at the Animal Rescue League of New Hampshire, I combine my marketing expertise with hands-on animal experience to create authentic, emotionally engaging content that resonates with pet lovers. I understand how to tell stories that build trust, strengthen communities, and inspire action. If you're looking for someone who is creative, organized, collaborative, and passionate about helping your brand grow, I'd love to work together.

I'm a social media marketer and content strategist with over three years of experience helping organizations grow their online presence through engaging, data-driven content. I specialize in Instagram, Facebook, LinkedIn, YouTube, and digital marketing strategy, managing everything from content planning and creation to analytics, community management, and campaign execution. Whether it's developing a content calendar, producing compelling photo and video content, writing copy, or optimizing performance based on insights, I enjoy turning ideas into content that connects with audiences and delivers measurable results. Throughout my career, I've managed social media for both nonprofit and corporate organizations, creating campaigns that have reached hundreds of thousands of people while increasing engagement, brand awareness, fundraising, and community growth. I'm experienced with Meta Business Suite, Hootsuite, Google Analytics, Canva, Adobe Creative Cloud, and other industry-standard marketing tools. One of my biggest passions is working with pet and animal-related brands. As the Animal Care & Marketing Coordinator at the Animal Rescue League of New Hampshire, I combine my marketing expertise with hands-on animal experience to create authentic, emotionally engaging content that resonates with pet lovers. I understand how to tell stories that build trust, strengthen communities, and inspire action. If you're looking for someone who is creative, organized, collaborative, and passionate about helping your brand grow, I'd love to work together.

Available to hire

I’m a social media marketer and content strategist with over three years of experience helping organizations grow their online presence through engaging, data-driven content.

I specialize in Instagram, Facebook, LinkedIn, YouTube, and digital marketing strategy, managing everything from content planning and creation to analytics, community management, and campaign execution. Whether it’s developing a content calendar, producing compelling photo and video content, writing copy, or optimizing performance based on insights, I enjoy turning ideas into content that connects with audiences and delivers measurable results.

Throughout my career, I’ve managed social media for both nonprofit and corporate organizations, creating campaigns that have reached hundreds of thousands of people while increasing engagement, brand awareness, fundraising, and community growth. I’m experienced with Meta Business Suite, Hootsuite, Google Analytics, Canva, Adobe Creative Cloud, and other industry-standard marketing tools.

One of my biggest passions is working with pet and animal-related brands. As the Animal Care & Marketing Coordinator at the Animal Rescue League of New Hampshire, I combine my marketing expertise with hands-on animal experience to create authentic, emotionally engaging content that resonates with pet lovers. I understand how to tell stories that build trust, strengthen communities, and inspire action.

If you’re looking for someone who is creative, organized, collaborative, and passionate about helping your brand grow, I’d love to work together.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Animal Care & Marketing Specialist at Animal Rescue League of NH
December 1, 2025 - Present
Led social media, digital marketing, and communications strategy to support animal adoptions, fundraising, and community engagement. Grew ARLNH’s digital presence by increasing social audiences and driving substantial Instagram and Facebook reach and engagement. Planned and executed integrated digital marketing and fundraising campaigns, including a public voting initiative to secure a $5,000 community grant. Managed website redesign and optimization to improve user experience and conversion pathways. Produced digital and print marketing materials and distributed monthly newsletters to 10,000+ subscribers. Collaborated cross-functionally with Development, Animal Care, and leadership teams to promote events, adoptions, and community programs through compelling photo, video, and written content.
Social Media Specialist at Lowell Five Bank
December 1, 2024 - December 1, 2025
Managed online social media platforms including Facebook, Instagram, LinkedIn, YouTube, and review sites such as Google and Yelp. Developed content for both paid and organic campaigns. Maintained an annual content calendar and published organic content with real-time posting and advanced scheduling. Worked with a media agency on paid campaigns. Used Google Analytics and social media reporting to review progress and provide recommendations to improve brand perception and grow awareness with existing and new audiences. Created graphics and managed other projects supporting more traditional marketing campaigns.
Animal Care & Marketing Specialist at Animal Rescue League of NH
July 1, 2023 - December 1, 2024
Captured and oversaw production of content for social platforms (Instagram, Facebook, TikTok, YouTube) and website use (short- and long-form). Analyzed post results and reviewed KPIs. Partnered with WMUR News to consistently promote adoptable animals to a wider audience. Created and maintained an organized content calendar. Generated creative ideas to increase ARLNH awareness and social reach as well as non-digital promotional opportunities. Provided hands-on animal care including feeding, watering, cleaning, grooming, and ensuring environmental enrichment. Helped manage the adoption process by educating adopters on individual animals, scheduling appointments, providing referral information, coaching the transition from shelter to home, and advising on potential behavioral or medical issues.

Education

B.S. Marketing at University of Massachusetts Dartmouth
August 1, 2020 - May 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Healthcare, Retail