Fitness Franchise Web Architecture

Architecture and project plan for a national fitness franchise website rebuild: 60+ locations, ~12K active members, hard go-live deadline.

Problem: an outdated site-builder site that couldn’t scale with franchise growth.

What we designed

• React + Next.js frontend on Vercel with Sanity headless CMS
• Templated location pages so each new franchise launches without a custom build
• Central content editing (edit once, all locations update)
• SEO-indexable location pages with schema.org LocalBusiness markup

Deliverables: technical architecture document, full project plan, service agreement, kickoff deck.

Stack: Next.js, React, Sanity, Vercel