Managed and optimized Meta Ads campaigns for local businesses, overseeing over $200,000 in cumulative ad spend. Built and scaled lead generation campaigns using structured audience research, creative testing, and funnel optimization. Achieved 20-45% reductions in cost per lead within the first 30-60 days through budget, bid, and audience optimization. Generated 100-500 qualified leads per month per client, depending on industry and offer. Set up and monitored Meta Pixel, conversion events, and basic API to ensure accurate tracking and data reliability. Analyzed performance metrics (CPL, CTR, CPA) and delivered actionable insights to continuously improve ROI. Worked directly with clients to align creative, messaging, and landing pages with business goals.