Strategy consultant | Brand, Marketing, Go-to-market, Growth I work with brands - startups & SMEs, for building their brand, product and go-to-market strategy, to find product-market fitment, scale, and increase loyalty & retention. I've worked with 25+ brands in sectors like Gaming, Industrial chemicals, D2C, SaaS, B2B, App Tech, edTech, GreenTech, Incubation centres, etc., acting as their strategy consultant or fractional strategist. I bring to the table a unique blend of creative strategy and analytical thinking to help brands build & optimize products and campaigns to find the right kind of audience, on the right platform, with the nudge needed for conversion and retention. You can check out my projects' case studies here - _Website not available. Sign in: https://www.twine.net/signup_

Strategy consultant | Brand, Marketing, Go-to-market, Growth I work with brands - startups & SMEs, for building their brand, product and go-to-market strategy, to find product-market fitment, scale, and increase loyalty & retention. I've worked with 25+ brands in sectors like Gaming, Industrial chemicals, D2C, SaaS, B2B, App Tech, edTech, GreenTech, Incubation centres, etc., acting as their strategy consultant or fractional strategist. I bring to the table a unique blend of creative strategy and analytical thinking to help brands build & optimize products and campaigns to find the right kind of audience, on the right platform, with the nudge needed for conversion and retention. You can check out my projects' case studies here - _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Strategy consultant | Brand, Marketing, Go-to-market, Growth

I work with brands - startups & SMEs, for building their brand, product and go-to-market strategy, to find product-market fitment, scale, and increase loyalty & retention.

I’ve worked with 25+ brands in sectors like Gaming, Industrial chemicals, D2C, SaaS, B2B, App Tech, edTech, GreenTech, Incubation centres, etc., acting as their strategy consultant or fractional strategist.

I bring to the table a unique blend of creative strategy and analytical thinking to help brands build & optimize products and campaigns to find the right kind of audience, on the right platform, with the nudge needed for conversion and retention.

You can check out my projects’ case studies here - Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Co-Founder at The Pfaff Project
May 1, 2025 - Present
We help Brands, CXOs and Investors achieve their business goals by identifying and propelling their story.We help Brands, CXOs and Investors achieve their business goals by identifying and propelling their story.
Founder at The Pfaff Project
January 1, 2024 - Present
Helping early-stage startups and emerging brands scale with strategic positioning, branding, and growth-driven marketing. Industry expertise spans B2B, Food & Beverages, Gaming, Media & Entertainment, Architecture & Design, EdTech, and Fashion, among others.Helping early-stage startups and emerging brands scale with strategic positioning, branding, and growth-driven marketing. Industry expertise spans B2B, Food & Beverages, Gaming, Media & Entertainment, Architecture & Design, EdTech, and Fashion, among others.
Marketing Specialist - Strategy & Branding at Aurigene Pharmaceuticals
June 1, 2024 - November 15, 2024
1. GTM strategy - Aurigene.AI 2. Website UI/UX strategy 3. Marketing & content strategy
Fractional Marketing Lead at Xtale
May 1, 2024 - April 30, 2025
Go-to-market strategy | Content strategy | Brand building | Product design
Creative Marketing Manager at Gameberry Labs
April 4, 2022 - May 31, 2024
Brand Marketing strategy | App Store Optimization | Product Marketing | Acquisition & Retention strategy Handled 4 flagship games, across MENA, LATAM, US, Turkey, and other markets
Business Development Executive at Pidilite Industries
June 1, 2017 - March 29, 2019
Business Development | Key Account Management | Project Management

Education

MBA - Strategic Marketing and Communication at MICA, Ahmedabad
July 1, 2020 - April 2, 2022
Major - Advertising & Brand Management; Minor - Digital Marketing; specialty in cultural analysis & application
B.Tech Chemical Engineering at University of Petroleum and Energy Studies
July 17, 2013 - June 2, 2017
Chemical Engineering with specialization in Refining and Petrochemicals

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Gaming, Healthcare, Life Sciences, Media & Entertainment, Energy & Utilities, Financial Services, Software & Internet, Other