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Hi, I’m Jaime Heinke, a Creative Director and Brand Strategist with 15+ years of experience bridging strategy and execution to drive growth. I lead data-driven, omni-channel campaigns for Wealth, Insurance, Brand, and other lines, building high-performing teams and shaping resonant brand experiences across digital, social, and interactive platforms. As founder of Away Team Studios, I’ve piloted AI-enabled workflows and delivered record-setting campaigns with measurable impact. I thrive on cross-functional collaboration with Legal, Compliance, and Analytics to turn complex business goals into creative outcomes, and I’m passionate about elevating brand equity through innovative storytelling and design systems.…Hi, I’m Jaime Heinke, a Creative Director and Brand Strategist with 15+ years of experience bridging strategy and execution to drive growth. I lead data-driven, omni-channel campaigns for Wealth, Insurance, Brand, and other lines, building high-performing teams and shaping resonant brand experiences across digital, social, and interactive platforms. As founder of Away Team Studios, I’ve piloted AI-enabled workflows and delivered record-setting campaigns with measurable impact. I thrive on cross-functional collaboration with Legal, Compliance, and Analytics to turn complex business goals into creative outcomes, and I’m passionate about elevating brand equity through innovative storytelling and design systems.

Jaime Heinke

Creative Director, Brand Strategist, Digital Producer, +7

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Hi, I’m Jaime Heinke, a Creative Director and Brand Strategist with 15+ years of experience bridging strategy and execution to drive growth. I lead data-driven, omni-channel campaigns for Wealth, Insurance, Brand, and other lines, building high-performing teams and shaping resonant brand experiences across digital, social, and interactive platforms. As founder of Away Team Studios, I’ve piloted AI-enabled workflows and delivered record-setting campaigns with measurable impact. I thrive on cross-functional collaboration with Legal, Compliance, and Analytics to turn complex business goals into creative outcomes, and I’m passionate about elevating brand equity through innovative storytelling and design systems.…Hi, I’m Jaime Heinke, a Creative Director and Brand Strategist with 15+ years of experience bridging strategy and execution to drive growth. I lead data-driven, omni-channel campaigns for Wealth, Insurance, Brand, and other lines, building high-performing teams and shaping resonant brand experiences across digital, social, and interactive platforms. As founder of Away Team Studios, I’ve piloted AI-enabled workflows and delivered record-setting campaigns with measurable impact. I thrive on cross-functional collaboration with Legal, Compliance, and Analytics to turn complex business goals into creative outcomes, and I’m passionate about elevating brand equity through innovative storytelling and design systems.

Available to hire

Hi, I’m Jaime Heinke, a Creative Director and Brand Strategist with 15+ years of experience bridging strategy and execution to drive growth. I lead data-driven, omni-channel campaigns for Wealth, Insurance, Brand, and other lines, building high-performing teams and shaping resonant brand experiences across digital, social, and interactive platforms.

As founder of Away Team Studios, I’ve piloted AI-enabled workflows and delivered record-setting campaigns with measurable impact. I thrive on cross-functional collaboration with Legal, Compliance, and Analytics to turn complex business goals into creative outcomes, and I’m passionate about elevating brand equity through innovative storytelling and design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Associate Creative Director at TD Bank

May 22, 2017 - September 16, 2024

Led cross-functional teams delivering award-winning campaigns with measurable results including a 214% YoY reduction in cost-per-result and a 68% increase in new-to-investing customers. Spearheaded multi-channel advertising strategies across various platforms, driving a 35% YoY increase in account openings and securing TD Bank's first-ever #1 Share of Voice on social media. Oversaw production budgets exceeding $1M, optimized workflow efficiencies by 33%, and directed stakeholder collaboration ensuring alignment and achievement of KPIs.

Director of Marketing at National Speakers Bureau

June 30, 2013 - May 12, 2017

Spearheaded brand revitalization efforts including updates to visual identity and mission/vision, boosting brand presence and platform discoverability by 40%. Led a digital transformation resulting in a 40% increase in site traffic, developed impactful social media strategies producing 1,600% follower growth, and enhanced content with SEO best practices increasing audience reach by 25%. Created new revenue streams leading to a 20% revenue increase and applied analytics to measure and optimize brand health and campaign effectiveness.

Interactive Producer at CBC/Radio-Canada

October 1, 2011 - April 1, 2013

Designed and implemented interactive sponsorships and digital tools increasing audience engagement and ad revenue by 20%. Led content teams and external vendors to innovate digital experiences contributing to a 15% rise in platform engagement. Managed UX strategies and user journeys enhancing navigation and engagement by 25%, oversaw RFP and SOW processes for innovative projects, and developed KPIs to assess media innovation success, increasing revenue generation by 18%. Conducted company-wide digital system training and developed tools to improve team efficiency by 22%.

Creative Director at VFM Leonardo

August 1, 2007 - April 1, 2010

Built and led a high-performing video production team from inception, directing brand re-imagination initiatives for major hospitality clients which increased client retention and engagement. Developed comprehensive brand books, design guidelines, and content strategies promoting brand consistency. Led website and multimedia content development that increased client conversion rates by 25%. Managed social media video content driving a 40% increase in view through rates and partnered with hotel brands to resolve B2B marketing challenges, enhancing campaign effectiveness and client satisfaction by 29%.

Associate Creative Director at TD Bank

September 1, 2024 - October 1, 2025

Directed high-performing creative teams to deliver data-driven, omni-channel campaigns for Wealth, Insurance, Brand and other business lines, resulting in award-winning and record-setting client acquisition and engagement. Led the #GoalMath TD Wealth campaign across META, TikTok, and YouTube, achieving META’s #1 Share of Voice, a 35% YoY increase in account openings, and strong cost efficiencies. Partnered with Brand Management to develop new design systems, social and multimedia guidelines, and accessibility standards to ensure consistent, inclusive creative output across channels. Shaped TD’s brand voice across business lines through storytelling and positioning, driving measurable engagement. Managed production budgets exceeding $1M and implemented workflow improvements that increased efficiency by 33%. Directed cross-functional collaboration with Business Lines, Legal, Compliance, and Analytics to maintain brand integrity at scale.

Founder and Creative Lead at Away Team Studios

September 1, 2013 - Present

Founded Away Team Studios to lead digital content production and brand experience work. Directed campaigns across video, social, digital, and UX/UI with budgets up to $1M, building and guiding cross-functional teams to meet business objectives. Achieved record-setting results for TD Wealth’s ICAP #GoalMath campaign (META’s #1 Share of Voice; 70% lift in new-to-investing customers; 214% cost-per-result reduction). Piloted AI-enabled workflows to accelerate approvals and speed-to-market. Directed a full brand evolution (visual identity, mission/vision) and digital platform transformations (nsb.com, globalspeakers.com) that boosted discoverability and traffic, and built a social-first strategy driving 1,600% followers growth and a 30% increase in inbound inquiries. Established KPI frameworks and new revenue streams, lifting overall campaign effectiveness and revenue.

Director of Marketing at National Speakers Bureau

May 1, 2017 - October 1, 2025

Led digital experience innovation for CBC platforms and sponsors, including interactive sponsorships and digital tools that boosted user engagement by 20% and created new revenue opportunities. Directed cross-functional UX teams to deliver innovative digital experiences, redesigned user journeys across CBC properties to improve usability and engagement, and managed RFPs/SOWs for projects that increased advertiser satisfaction. Built KPI frameworks to measure performance and monetize digital innovation; implemented workflow improvements to boost team efficiency by 22%.

Interactive Producer at CBC/Radio-Canada

April 1, 2013 - October 1, 2025

Scaled a high-performing video production team, delivering brand-reimagination initiatives for luxury hospitality clients and strengthening brand appeal. Directed website strategy and multimedia content, including case studies and dynamic assets, driving client conversions. Managed social-first video campaigns that improved engagement and view-through rates, and negotiated with global hotel brands to optimize campaign performance and satisfaction.

Creative Director at Leonardo Worldwide

March 30, 2010 - September 29, 2025

Led design and creative direction for luxury hospitality projects, scaling a high-performing team and establishing brand books, design systems, and content frameworks to unify messaging across portfolios. Drove digital strategy and multimedia production to enhance client conversions and premium positioning, including social video campaigns and interactive experiences that elevated brand equity.