Graphic Designer / Digital Creative at The Zen Institute

Contributed to the development and refinement of brand visuals within the beauty and wellness space. Designed cohesive digital assets aligned with established brand identity and campaign direction. Developed Canva and Adobe-based brand systems to ensure consistency across platforms. Collaborated with leadership to translate creative vision into unified marketing visuals. Maintained alignment in typography, color systems, and visual hierarchy across campaigns and launches. Provided ongoing creative input to strengthen overall brand presentation and storytelling. Developed brand identities including logo systems, typography selection, and visual guidelines for retail and lifestyle clients. Designed web-ready digital assets, social media creatives, and campaign materials aligned with brand positioning. Created mood boards and concept presentations to align visual direction before execution. Managed multiple creative projects while maintaining aesthetic consistency and clear communication.