I'm Jaiveer Kesria, a performance media manager based in Hisar with a track record of running cross-channel digital campaigns for brands like Bacardi, Nissan, and Brillon across Meta, Google, LinkedIn, X (Twitter) and DV360 with multi-crore monthly budgets. I translate consumer insights into data-driven media strategies that consistently improve ROI. I thrive on turning analytics into growth, increasing user acquisition, boosting website traffic, and reducing operational errors through streamlined campaign tracking. I enjoy collaborating with cross-functional teams to drive brand growth and continuously refine our approach with data-driven insights.

JAIVEER KESRIA

I'm Jaiveer Kesria, a performance media manager based in Hisar with a track record of running cross-channel digital campaigns for brands like Bacardi, Nissan, and Brillon across Meta, Google, LinkedIn, X (Twitter) and DV360 with multi-crore monthly budgets. I translate consumer insights into data-driven media strategies that consistently improve ROI. I thrive on turning analytics into growth, increasing user acquisition, boosting website traffic, and reducing operational errors through streamlined campaign tracking. I enjoy collaborating with cross-functional teams to drive brand growth and continuously refine our approach with data-driven insights.

Available to hire

I’m Jaiveer Kesria, a performance media manager based in Hisar with a track record of running cross-channel digital campaigns for brands like Bacardi, Nissan, and Brillon across Meta, Google, LinkedIn, X (Twitter) and DV360 with multi-crore monthly budgets. I translate consumer insights into data-driven media strategies that consistently improve ROI.

I thrive on turning analytics into growth, increasing user acquisition, boosting website traffic, and reducing operational errors through streamlined campaign tracking. I enjoy collaborating with cross-functional teams to drive brand growth and continuously refine our approach with data-driven insights.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Manager - Performance Media at OMD
August 1, 2022 - Present
Managed Meta, Google, LinkedIn, X (Twitter) and DV 360 user acquisition, retention and engagement campaigns for Bacardi, Nissan and Brillon with average monthly budget of more than Rs. 2 Crores. Ideated and implemented data driven digital media strategies, leveraging consumer behavior insights and achieved 15% increase in overall campaign ROI through targeted strategic recommendations. Developed and executed growth strategies to acquire new users, resulting in 20% increase in user acquisition. Introduced campaign tracking sheet which reduced campaign tracking time by 20% and preview sheet which mitigated errors in campaign execution by 90%.
Business Executive – Biddable at GroupM
August 1, 2022 - September 12, 2025
Independently managed monthly budget of more than Rs. 1 Crore for Nokia, Hero, Mother Dairy, Luminous and GoDaddy. Developed and executed marketing plans that increased website traffic by 30% and generated more than Rs. 1 Million revenue. Initiated data driven detailed campaign insights reporting in the accounts handled which led to 10% increase in performance.
Performance Rookie at GroupM
April 1, 2021 - September 12, 2025
Independently managed monthly budget of more than Rs. 1 Crore for Nokia, Hero, Mother Dairy, Luminous and GoDaddy.
Sales and Marketing Intern at DUKES INDIA
June 1, 2019 - September 12, 2025
Led a team of 9 TSIs of 54 markets of South Delhi to increase the market share in General Trade. Identified, converted, and retained retailers and supervised complete distribution channel in 12 new markets. Researched retailer perspective analysis (200+ retailers) to understand problems faced by retailers. Facilitated the sampling of Waffy Brand in 8 markets of Delhi leading to 10% increase in in-store sales.

Education

Post Graduate Diploma in Management, Marketing and HR at New Delhi Institute of Management
January 11, 2030 - May 1, 2020
Bachelor of Technology, Electrical Engineering at Guru Jambheshwar University of Science & Technology
January 11, 2030 - June 1, 2015

Qualifications

WPP Next Gen Leader – 2021
January 11, 2030 - September 12, 2025
Meta Certified Media Buying Professional
January 11, 2030 - September 12, 2025
Meta Certified Performance Marketing Specialist
January 11, 2030 - September 12, 2025
Google Ads Search
January 11, 2030 - September 12, 2025
Google Ads Display
January 11, 2030 - September 12, 2025
Shopping Ads
January 11, 2030 - September 12, 2025
LinkedIn Marketing Insider Program
January 11, 2030 - September 12, 2025
Facebook (Meta) Certified Media Planning Professional
January 11, 2030 - September 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Consumer Goods