With almost ten years of experience in branding and graphic design, I’ve built my career around showing clients just how important strong branding truly is. I believe visuals should be intentional, thoughtful, and connected across every part of a brand. Branding is so much more than the technicalities a brand guideline offers. It’s how the visuals make existing and potential customers feel. I have dedicated my entire artistic and creative career to understanding the client first, and how to visually communicate their needs and desires. I’m then able to use that baseline information to build brand guides that are thorough and highly technical, present ideas efficiently, and future-proof design systems across cross-functional teams. I am highly skilled in the fields of graphic design, logo design, visual branding, pitch deck building, photography, and illustration.

Jake Smith

With almost ten years of experience in branding and graphic design, I’ve built my career around showing clients just how important strong branding truly is. I believe visuals should be intentional, thoughtful, and connected across every part of a brand. Branding is so much more than the technicalities a brand guideline offers. It’s how the visuals make existing and potential customers feel. I have dedicated my entire artistic and creative career to understanding the client first, and how to visually communicate their needs and desires. I’m then able to use that baseline information to build brand guides that are thorough and highly technical, present ideas efficiently, and future-proof design systems across cross-functional teams. I am highly skilled in the fields of graphic design, logo design, visual branding, pitch deck building, photography, and illustration.

Available to hire

With almost ten years of experience in branding and graphic design, I’ve built my career around showing clients just how important strong branding truly is. I believe visuals should be intentional, thoughtful, and connected across every part of a brand.

Branding is so much more than the technicalities a brand guideline offers. It’s how the visuals make existing and potential customers feel. I have dedicated my entire artistic and creative career to understanding the client first, and how to visually communicate their needs and desires. I’m then able to use that baseline information to build brand guides that are thorough and highly technical, present ideas efficiently, and future-proof design systems across cross-functional teams.

I am highly skilled in the fields of graphic design, logo design, visual branding, pitch deck building, photography, and illustration.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Brand Identity & Web Designer at GROUPM7
February 1, 2025 - Present
Stayed up to date with design trends and best UX/UI practices to build brand systems for website design and development. Built fully functioning websites using Figma, WordPress, and/or VSCode within a tight deadline for multiple clients simultaneously. Provided and received constructive feedback from multiple departments to refine and uphold brand standards.
Creative Director at 14FORTY MC
June 1, 2022 - February 1, 2025
Managed multiple concurrent branding and website projects alongside the Director of Operations, copy team, and social media team. Led a team of graphic designers, illustrators, and web designers to build complex brand design systems. Met with clients to align on design vision, share concepts, gather feedback, and present final products. Oversaw all branding and visual projects to ensure brand guidelines and client objectives were met. Brainstormed and led visual and story-driven marketing strategies specific to each client.
Graphic Designer at Quill Creative Studios
November 1, 2019 - December 1, 2021
Created brand identities for a wide variety of clients. Each identity could include logos, elements, colors, layout pieces, photography, illustrations, animations, patterns, etc. Created social, print and layout pieces, posters, videos, animations, illustrations and other various needs for the company and other designers.
Graphic Designer & Freelance at Freelance
November 1, 2016 - Present
Created a wide variety of projects for various clients; including logos, custom illustrations, brand guidelines, social media templates, and motion graphics. Photographed for a wide variety of clients; including weddings, senior portraits, family photos, events, business headshots, and product photography.

Education

Bachelor's in Graphic Design and Photography at University of Wisconsin, Green Bay
January 11, 2030 - December 28, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services