Teaching Associate / Unit Tutor / Lecturer (various roles) at Southern Cross University

Designed and delivered undergraduate lectures and tutorials as unit assessor, tutor, and lecturer. Translated theory into applied practice through facilitated learning environments. Facilitated student learning experiences with a focus on clear communication of complex concepts and strong student survey feedback.

Creative Strategist at Everyday Massive

Led behaviour-change and strategic communications initiatives for major national organisations across safety and culturally-critical operating environments. Reported to the Global Brand Manager to shape global marketing direction, leading an integrated team across digital, brand, wholesale marketing and advertising. Drove marketing strategy for a luxury womenswear label, strengthening brand presence within a competitive global fashion landscape. Owned end-to-end marketing operations spanning brand expression, global campaigns, digital channels, and wholesale support. Managed an annual marketing budget of approximately $1.5M, optimising spend to drive brand growth and market visibility. Built and mentored a high-performing marketing team and facilitated brand and strategy workshops for organisations including Woolworths Group, Coles, Uber and the University of Sydney.

Marketing Manager at Rhythm Livin’

Drove marketing strategy and integrated campaign execution to strengthen customer loyalty through multi-channel initiatives. Supported international growth through brand direction, campaign planning, and coordination across digital, brand, and advertising channels. Focused on audience engagement and retention by developing accessible narratives and aligning messaging with commercial and brand objectives. Contributed to strategic partnership development to sustain client retention and high-performing creative delivery.

Marketing Manager at Silk Laundry

Drove marketing strategy for a luxury womenswear label, strengthening brand presence in a competitive global fashion landscape. Led campaigns across brand expression, digital channels, and wholesale support; managed a marketing budget and vendor partnerships to optimise spend and impact.