I'm Jalitza Rogge, a results-driven digital project manager and marketing technologist with a track record leading high-impact social and tech initiatives across Real Estate, Education, Health, and Retail. I thrive on turning complex requirements into clear roadmaps, coordinating cross-functional teams, and delivering on time and within budget. Outside of work, I enjoy crafting UX-friendly experiences, optimizing funnels, and mentoring teams through agile processes. I’m passionate about helping luxury brands and organizations leverage digital strategies to achieve measurable growth.

Jalitza Rogge

I'm Jalitza Rogge, a results-driven digital project manager and marketing technologist with a track record leading high-impact social and tech initiatives across Real Estate, Education, Health, and Retail. I thrive on turning complex requirements into clear roadmaps, coordinating cross-functional teams, and delivering on time and within budget. Outside of work, I enjoy crafting UX-friendly experiences, optimizing funnels, and mentoring teams through agile processes. I’m passionate about helping luxury brands and organizations leverage digital strategies to achieve measurable growth.

Available to hire

I’m Jalitza Rogge, a results-driven digital project manager and marketing technologist with a track record leading high-impact social and tech initiatives across Real Estate, Education, Health, and Retail. I thrive on turning complex requirements into clear roadmaps, coordinating cross-functional teams, and delivering on time and within budget.

Outside of work, I enjoy crafting UX-friendly experiences, optimizing funnels, and mentoring teams through agile processes. I’m passionate about helping luxury brands and organizations leverage digital strategies to achieve measurable growth.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Account Manager & Digital Project Manager
January 1, 2024 - Present
End-to-End Project Leadership: led complex projects including web development (WordPress/Shopify), API integrations, CRM automation, and acquisition campaigns. Implemented omnichannel funnels and email marketing, managed content calendars. Coordinated 3-5 cross-functional teams (Dev, UX/UI, Paid Media, CRM, Content). Achievements included improvements in conversions and ROAS for luxury, real estate, and education projects.
Key Account Manager at GE Studios Multimedia
February 1, 2020 - January 1, 2024
Strategic account management for health-sector clients; directed commercial proposals, led multi-channel campaigns, and coordinated digital assets, promotional materials, and PR initiatives. Improved client retention and campaign performance.
Marketing Coordinator at Convención Center Copantl
February 1, 2018 - February 1, 2019
Coordinated corporate events marketing campaigns; budgeting, supplier management, scheduling, and production of promotional materials. Led PR initiatives and digital asset coordination.
Marketing Assistant at Publimarketing
July 1, 2015 - May 1, 2017
Supported media planning and advertising campaigns; conducted performance analysis and campaign reporting for clients.
Account Manager & Digital Project Manager at Nicea
January 1, 2024 - Present
Account Manager & Digital Project Manager responsible for end-to-end digital initiatives, including web development (WordPress/Shopify), API integrations, CRM automation, and multi-channel campaigns. Led 3-5 person cross-functional teams (Development, UX/UI, Paid Ads, CRM); optimized sales funnels and client communications to deliver projects on time and within budget. Achieved strong KPI improvements across real estate and education sectors.
Marketing Coordinator at Convention Center Copantl
February 1, 2018 - February 1, 2019
Hospitality, Business Travel & Events Manager; managed comprehensive campaigns for corporate events, including budgeting, supplier management, and scheduling. Coordinated digital assets, promotional materials, and PR initiatives.

Education

Master in Digital Marketing and E-Commerce at EAE Business School / Universidad Tecnológica Centroamericana
January 11, 2030 - January 22, 2026
Bachelor’s Degree in International Relations at EAE Business School
January 11, 2030 - January 22, 2026
Master in Digital Marketing and E-Commerce at Universidad Tecnológica Centroamericana (UNITEC) / EA Business School
January 11, 2030 - January 22, 2026

Qualifications

Scrum & Agile (Internal Training)
January 11, 2030 - January 22, 2026
Google Analytics Certification
January 11, 2030 - January 22, 2026
Scrum & Agile Training
January 11, 2030 - January 22, 2026
Google Analytics Certification
January 11, 2030 - January 22, 2026

Industry Experience

Healthcare, Education, Real Estate & Construction, Media & Entertainment, Professional Services, Retail