Available to hire
I’m Jalitza Rogge, a results-driven digital project manager and marketing technologist with a track record leading high-impact social and tech initiatives across Real Estate, Education, Health, and Retail. I thrive on turning complex requirements into clear roadmaps, coordinating cross-functional teams, and delivering on time and within budget.
Outside of work, I enjoy crafting UX-friendly experiences, optimizing funnels, and mentoring teams through agile processes. I’m passionate about helping luxury brands and organizations leverage digital strategies to achieve measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Account Manager & Digital Project Manager
January 1, 2024 - PresentEnd-to-End Project Leadership: led complex projects including web development (WordPress/Shopify), API integrations, CRM automation, and acquisition campaigns. Implemented omnichannel funnels and email marketing, managed content calendars. Coordinated 3-5 cross-functional teams (Dev, UX/UI, Paid Media, CRM, Content). Achievements included improvements in conversions and ROAS for luxury, real estate, and education projects.
Key Account Manager at GE Studios Multimedia
February 1, 2020 - January 1, 2024Strategic account management for health-sector clients; directed commercial proposals, led multi-channel campaigns, and coordinated digital assets, promotional materials, and PR initiatives. Improved client retention and campaign performance.
Marketing Coordinator at Convención Center Copantl
February 1, 2018 - February 1, 2019Coordinated corporate events marketing campaigns; budgeting, supplier management, scheduling, and production of promotional materials. Led PR initiatives and digital asset coordination.
Marketing Assistant at Publimarketing
July 1, 2015 - May 1, 2017Supported media planning and advertising campaigns; conducted performance analysis and campaign reporting for clients.
Account Manager & Digital Project Manager at Nicea
January 1, 2024 - PresentAccount Manager & Digital Project Manager responsible for end-to-end digital initiatives, including web development (WordPress/Shopify), API integrations, CRM automation, and multi-channel campaigns. Led 3-5 person cross-functional teams (Development, UX/UI, Paid Ads, CRM); optimized sales funnels and client communications to deliver projects on time and within budget. Achieved strong KPI improvements across real estate and education sectors.
Marketing Coordinator at Convention Center Copantl
February 1, 2018 - February 1, 2019Hospitality, Business Travel & Events Manager; managed comprehensive campaigns for corporate events, including budgeting, supplier management, and scheduling. Coordinated digital assets, promotional materials, and PR initiatives.
Education
Master in Digital Marketing and E-Commerce at EAE Business School / Universidad Tecnológica Centroamericana
January 11, 2030 - January 22, 2026Bachelor’s Degree in International Relations at EAE Business School
January 11, 2030 - January 22, 2026Master in Digital Marketing and E-Commerce at Universidad Tecnológica Centroamericana (UNITEC) / EA Business School
January 11, 2030 - January 22, 2026Qualifications
Scrum & Agile (Internal Training)
January 11, 2030 - January 22, 2026Google Analytics Certification
January 11, 2030 - January 22, 2026Scrum & Agile Training
January 11, 2030 - January 22, 2026Google Analytics Certification
January 11, 2030 - January 22, 2026Industry Experience
Healthcare, Education, Real Estate & Construction, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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